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Senior Director, Consumer Insights

Department:Marketing

About the Wellness Pet Company

The Wellness Pet Company crafts and produces premium natural pet food, treats, dental chews, and supplements. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

When you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents. Come for a walk with us today!

Consumer & Category Insights Mission

-Transforming Data into Growth. Turning Consumer Truths into Competitive Advantage.-

At Wellness Pet, our Consumer Insights function exists to unlock growth by placing deep consumer understanding at the center of every decision. We combine advanced analytics, cultural foresight, and human-centered research to illuminate the -why- behind the -what,- empowering our teams to make smarter, faster, and more profitable decisions. Our mission is to lead with insights that fuel breakthrough brand strategies, disruptive innovation, and exceptional consumer experiences-driving business performance today while shaping the future of the pet food category

What You-ll Accomplish

We are seeking a best-in-class Consumer Insights leader to join our team of obsessed Wellies. You will play a pivotal role in driving business growth by transforming data and insights into clear, actionable strategies that shape our brand, fuel innovation, and deepen our understanding of consumers and shoppers across every touchpoint. As a key strategic leader, you will champion a consumer-first mindset, enabling Wellness Pet to make smarter, faster, and more impactful decisions

+ Lead & Elevate the Insights Function: Build and lead a world-class insights capability that combines advanced quantitative analytics and qualitative methodologies to deliver breakthrough strategies and input across brand, innovation, communications, pricing, and distribution

+ Be the Voice of the Consumer: Serve as a key advocate for the consumer across all functions, ensuring their needs, behaviors, and motivations shape business strategies and decision-making

+ Drive Strategy with Actionable Insights: Analyze, synthesize, and translate complex data sets-spanning primary research, syndicated data, shopper behavior, economic trends, and emerging pet category insights-into clear, compelling, and actionable recommendations

+ Innovate Research Approaches: Identify, design, and execute a wide range of research methodologies including brand health tracking, loyalty and switching studies, segmentation, concept testing, A&U, behavioral science, and shopper journey mapping

+ Drive Shopper-Centric Insights: Drive shopper insights and analytics-understanding how consumers behave at the point of purchase across key channels (brick & mortar, e-commerce, specialty, mass, and club). Uncover key shopper drivers, decision hierarchies, and conversion barriers to inform retailer sell-in strategies, merchandising, pricing, and promotional execution

+ Influence at the Highest Levels: Craft persuasive stories and present insights to senior leadership, key retailers, and at industry events, directly shaping commercial and innovation strategies

+ Manage & Mentor: Lead and develop a Category Insights Manager, fostering growth and elevating the team-s analytical and strategic capabilities

+ Partner with World-Class Vendors: Manage a portfolio of research and analytics partners, ensuring best-in-class data integrity, learning consistency, and cutting-edge methodologies that keep us ahead of consumer and category trends

+ Become Indispensable: Build the Insights function into a valued strategic partner, influencing decisions from the C-suite to the frontlines of retail execution

Who We-re Looking For

At Wellness Pet, we-re a team of obsessed Wellies who are passionate about delivering for pets, their people, and the business. We move fast, think big, and operate with purpose. We-re looking for astrategic insights leaderwho shares this mindset-someone who puts the consumer at the center of every decision and turns curiosity into competitive advantage

You Will Thrive in This Role If You:

+ Are relentlessly consumer- and shopper-focused, always seeking to understand thewhybehind behaviors

+ Move at the speed of business, balancing strategic thinking with agile execution

+ Are a natural collaborator who engages in healthy debate and drives cross-functional alignment

+ Consistently go the extra mile to deliver high-impact, actionable insights that fuel business growth

+ Hold yourself and others accountable to the highest standards of quality, accuracy, and follow-through

+ Embrace continuous learning, actively seeking and giving feedback to elevate personal and team performance

+ Value diverse perspectives and believe learning from others makes ideas-and outcomes-stronger

+ Are committed to making a positive impact on your community and the world through sustainable practices

For This Role, We-re Seeking a Candidate With:

+ 10+ years of progressive experience in consumer and category insights within top-tier CPG or consumer-facing industries across multiple channels.

+ A bachelor-s degree in marketing, business, analytics, or a related field (advanced degree preferred).

+ Proven ability to translate complex qualitative and quantitative data into clear, compelling strategies that drive business outcomes.

+ Deep expertise in designing and leading a wide range of research methodologies, from brand health and A&U to segmentation, pricing elasticity, and behavioral science

+ Experience managing multiple research partners and ensuring data integrity and consistency across sources

+ Outstanding storytelling, presentation, and communication skills with the ability to influence senior executives and key external partners

+ Innate curiosity and a passion for uncovering consumer truths, connecting dots others miss, and identifying the root cause behind behaviors and trends

+ Strong ownership mindset, with a relentless drive to elevate consumer-centricity and embed it into strategic decision-making across the organization

Why Work for Wellness Pet

The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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