• Specialist, Performance Marketing

    NBC Universal (New York, NY)


    NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

     

    Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

     

    Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

     

    Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of Technology, Sports, News, TV, Movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

     

    As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

     

    We are looking for a media savvy, data driven Performance Marketing Specialist to join our team. The role will support the Performance Media team in planning the Always On strategy and managing the optimization of paid social campaigns driving subscriptions across Peacock/Media Group products.

    Responsibilities:

    + Work closely with the Performance Marketing Manager to manage campaign set-ups and activations across all major social platforms (Meta, Pinterest, Snapchat, TikTok, Reddit)

    + Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals

    + Collaborate with cross-functional teams to formulate paid social strategies, including new testing recommendations

    + Ensure accurate and timely creative asset delivery

    + Work with social media account reps to stay on top of industry trends, leverage new technologies and participate in open betas

    + Maintain optimal channel and investment mix based on MTA and MMM models

    Qualifications:

    + 2+ years of experience in paid social buying (Meta, Snap, TikTok, Reddit, Pinterest, etc.) required

    + Experience with paid social campaign optimizations, analysis, and reporting

    + Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

    + Proven track record optimizing media campaigns to deliver against CPA and volume objectives.

    + Familiarity with testing methodologies and incrementality

    + Entertainment, advertising or e-commerce industry experience a plus

    Additional Requirements:

    + This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

     

    This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $70,000-$80,000.

     

    As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

     

    If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].