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Description

Interested in leading Channel marketing strategy for Amazon Credit Cards? The Amazon Payment Products team is seeking a customer-obsessed channel marketing expert who will define and lead the paid media and on-amazon marketing strategy for customer acquisition, own campaigns end-to-end, and ensure programs are delivering in line with KPIs and business objectives. You will be responsible for building an annual plan targeting acquisition eligible populations through paid and on-amazon channels. You will define the segmentation, investment plan, and content/messaging strategy and testing plan for scaling customer acquisition for credit card., and will use marketing technology and tools to deliver results as per plan. You will partner with cross functional teams to implement the right measurement and attribution plan for your campaigns. You will be responsible for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results while sharing your results regularly with senior leaders and stakeholders across Amazon.

Key job responsibilities

Spearhead end-to-end channel marketing programs for credit card acquisition from conceptualization to execution through paid and on-amazon channels.

Optimize campaigns : deep dive into campaign performance data and develop optimization plans

Develop campaign tracking,measurement reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution

Paid media campaign management: manage paid media planning process for acquisition campaigns; oversee campaign briefs, channel instrumentation, and reporting.

External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.

About the team

We are a global team of product managers, marketers, researchers, and designers that serve tens of millions of customers worldwide through a portfolio of products. Our goals are to delight them with best-in-class rewards, easy access to credit, and the simplicity to sell or buy cross-border on Amazon in their local currency. We have a think-big culture where every voice is heard and are passionate about continuous learning, career development, and collaboration.

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- Experience building, executing and scaling cross-functional marketing programs

- Experience communicating results to senior leadership

- Experience using data and metrics to measure impact and determine improvements

- Experience with cross-channel media planning and strategy

Preferred Qualifications

- Experience presenting metrics and progress to goal to senior leadership

- 2+ years programmatic display trafficking via advanced media buying platforms/ad servers

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.