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Description

The Senior Customer Lifecycle Marketing Manager is responsible for developing and executing lifecycle marketing strategies to convert small business owners into new customers and retain existing customers as loyal advocates. This role focuses on creating impactful, personalized customer experiences across channels (email and SMS) to drive engagement, revenue, and long-term retention throughout the customer journey.

Key Responsibilities:

+ Collaborate with cross-functional teams to plan and execute audience targeting, messaging, and lifecycle initiatives.

+ Create data-driven customer journey maps and loyalty strategies to improve acquisition, retention, and overall customer lifetime value.

+ Develop seamless omni-channel experiences for each stage of the customer journey.

+ Launch automated email and SMS campaigns leveraging marketing technology platforms.

+ Deliver personalized and dynamic content emphasizing small business needs, particularly business insurance education.

+ Implement a test-and-learn approach to optimize lifecycle strategies and improve campaign performance.

+ Monitor key metrics such as deliverability, click-through rates, and engagement to meet sales and retention goals.

+ Stay updated on CRM best practices, industry trends, and recommend new technologies when applicable.

Requirements

Qualifications:

+ 7+ years of experience in multi-channel Customer Relationship Management and marketing tools.

+ Proven leadership skills to drive collaboration across teams and influence stakeholders.

+ Deep understanding of customer behavior and expertise in enhancing customer experiences.

+ Strong technical and creative abilities, with a hands-on approach to working with designers and copywriters.

+ Proficiency in email marketing, CRM segmentation, personalization, and deliverability.

+ Advanced analytical and data-driven decision-making skills, with a focus on experimentation and results.

+ Excellent communication skills and project management abilities.

+ Experience with marketing automation platforms; Salesforce expertise is a plus.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .