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Channel Marketing & Content Lead
- Ralliant (Elizabethtown, NC)
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We are seeking a **strategic, creative, and digitally savvy Channel Engagement & Content Development Lead** to drive the creation of compelling content and support high-impact marketing initiatives across our global brands— **Dynapar** , **Hengstler** , and **Specialty Product Technologies (SPT)** .
In this highly collaborative role, you will develop and execute content that fuels demand, enables sales, and strengthens relationships with both direct customers and our distributor network. You will work closely with product teams, technical writers, and the Marketing Director to ensure our messaging is not only technically accurate but also optimized for SEO, conversion, and engagement.
With content serving as a cornerstone of our competitive strategy, we’re looking for a marketer who is equally comfortable writing persuasive copy, collaborating across departments, and using AI tools to scale and accelerate our marketing efforts. You’ll also play a pivotal role in co-branded distributor marketing—an increasingly vital growth lever for all our brands.
Content Strategy & Development
+ Own the creation of high-quality marketing content including collateral, white papers, sales tools, website resource center assets, and digital campaign materials.
+ Translate complex technical product details into compelling content for both distribution partners and end users across industries.
+ Ensure all content aligns with brand voice, SEO best practices, and strategic messaging priorities set by the Marketing Director.
Channel Marketing & Distributor Support
+ Support the execution of co-branded campaigns and channel marketing programs across regions and industries.
+ Serve as a key contact for distributor content requests, providing timely, relevant, and on-brand materials.
+ Identify opportunities for scalable distributor enablement content that drives shared growth.
Collaboration & Alignment
+ Partner with product managers, technical writers, and field sales to generate impactful content that addresses real-world customer needs.
+ Align closely with the digital marketing team to ensure content contributes to SEO, lead generation, and brand awareness goals.
+ Champion the use of generative AI and other technologies to streamline content production and stay ahead of the competition.
Qualifications:
+ Bachelor's Degree in Business, Marketing, or Communications is preferred
+ 3–5 years of experience in content marketing, technical writing, or channel marketing within a B2B or industrial environment.
+ Proven ability to develop engaging content across a range of formats and audiences.
+ Strong understanding of SEO principles and how they inform content structure and strategy.
+ Experience supporting distributor marketing or working within a multi-channel sales model is strongly preferred.
+ Comfortable leveraging AI tools to enhance content creation and workflow efficiency.
+ Excellent project management and communication skills with the ability to handle multiple deadlines in a fast-paced environment.
+ Collaborative mindset with a passion for supporting both internal teams and external partners.
What We Offer:
+ A fully remote role with a global scope.
+ The opportunity to shape content strategies for industry-leading brands.
+ Collaborative work environment with cross-functional teams and leadership visibility.
+ Professional growth opportunities within a dynamic and innovative company.
\#LI-JW1
Ralliant Corporation Overview
Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we’re building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.
We Are an Equal Opportunity Employer
Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].
About Dynapar
Dynapar offers the world's broadest range of encoders, resolvers and accessories for motion feedback control. For 50 years, the four brands of Dynapar have been providing innovative, customized system solutions for virtually any heavy-, industrial, servo- or light-duty application.
We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].
Pay Range
The salary range for this position in local currency is 56900.00 - 105700.00
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