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Description

At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.

We are seeking a Senior Marketing Manager, Conversion, for Amazon Flex, to help drive customer activation and account creation of our delivery partners around the world. In this role, you will work to implement and champion digital marketing and communications best practices and new innovative ideas, and at the tactical level to test and execute digital campaigns and iterate based on performance metrics, in order to increase delivery partner onboarding and activation conversion. You will employ a heavy bias towards automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way.

Our ideal candidate is both creative and analytical. You are an expert user of marketing technology and automation tools, and have experience working with cross-functional stakeholders to build and manage multi-channel digital campaigns (e.g. email, mobile, app) that drive business performance. You are passionate about owning programs, testing and learning, scaling to create impact, and delivering results. You’ll use customer insights to develop a segmentation and targeting strategy, and rigorously test channel and media performance to drive app download, account creation and first package delivery. You will leverage your expertise to influence strategic plans and product/tech, work tactically to execute them, and build mechanisms to communicate and work across teams.

* *This role can be located in the Greater Seattle Area or NYC.*

Key job responsibilities

- Work at the strategic level to champion bold and creative ideas, and at a tactical level to ensure execution excellence of plans.

- Collaborate with worldwide marketing teams and other internal stakeholders to create the best cross-channel strategies and digital experiences.

- Champion best practices in driving conversion through Amazon Flex's app-based onboarding process, and make recommendations regarding how to most effectively activate delivery partners within digital channels (e.g. content, cadence, frequency, etc.), and support localization of campaigns for international geographies.

- Design and deliver automated onboarding and activation lead nurturing campaign via Adobe Marketo, in order to improve app download, account creation, onboarding and activation conversion.

- Build, test and optimize delivery partner onboarding and account activation programs in Adobe Marketo; Make continuous campaign improvements based on performance, trends, insights.

- Collaborate with multiple stakeholders, leverage rewards, promotions, and offers to implement the targeted campaign based on audience segmentation

- Provide campaign performance analysis and reporting, and communicate and implement timely optimizations to drive results.

- Maintain the day-to-day management and optimization of onboarding and activation campaigns, including the development, QA, deployment and reporting in Adobe Marketo.

- Establish and maintain scalable processes, and develop and manage the maintenance of playbooks and assets

About the team

At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities all while making great earnings.

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.