• Digital Content Specialist - Onsite

    Hoselton (East Rochester, NY)


    Digital Content Specialist - Onsite

    Summary

    **Title:** Digital Content Specialist - Onsite

    **ID:** 941

    Description

    Join Our Team ~ Digital Content & Campaigns Specialist at Hoselton Auto Mall!

     

    **Location:** East Rochester, NY

    **Salary Range:** $50,000 - $60,000, based on experience.

     

    This position is a full-time, day shift Mon-Fri, andrequires you to work **on-site** here in East Rochester, NY.

    About Us:

    Hoselton Auto Mall has been serving the East Rochester community for over 100 years. We proudly represent Toyota, Nissan and Chevrolet, and offer a wide selection of certified pre-owned and used vehicles. Family-owned and community-focused, we prioritize trust, transparency, and delivering exceptional experiences for both our customers and employees.

     

    We're looking for a Digital Content & Campaigns Specialist to join our in-house marketing team. If you're creative, organized, and passionate about all things digital - from content to analytics - we want to hear from you.

    Position Summary:

    The Digital Content & Campaigns Specialist plays a key role in supporting and executing digital strategies across websites, email marketing, social media, paid ads, and more. This role works cross-functionally with all departments to ensure a consistent, optimized, and compelling brand experience across all digital platforms.

    Key Responsibilities:

    + Assist in planning and executing digital marketing campaigns, including social media, email marketing, and PPC.

    + Maintain and update multiple dealership websites to ensure all content is accurate, timely, and optimized for SEO.

    + Write and edit marketing copy for digital platforms including social media, landing pages, and email newsletters.

    + Create, manage, and respond to online customer reviews and coordinate follow-up with department managers.

    + Monitor site performance; fix broken links, outdated content, and errors on a weekly/monthly basis.

    + Manage PPC campaigns (retargeting, Google, Meta) in-house or with vendor support; adjust and report on performance.

    + Track digital metrics through Google Analytics, CRM tools, and social media platforms; deliver actionable reporting.

    + Manage intranet content for internal employee communication.

    + Stay informed on current digital trends, tools, and technologies and make proactive recommendations.

    Required Skills & Qualifications:

    + 2–5 years of experience in digital marketing or a related role

    + Proficient in CMS tools (WordPress preferred), Google Analytics, and email marketing platforms

    + Experience with PPC advertising and Facebook Ad Manager

    + Strong understanding of SEO principles and website best practices

    + Excellent writing, editing, and communication skills

    + Familiar with CRM systems and customer list segmentation

    + Familiarity with design and editing software (Adobe Suite, Canva, video editing tools)

    + Ability to manage multiple projects, meet deadlines, and collaborate with various teams

    + Experience with basic HTML/CSS is preferred

    + Familiarity with interface design tools (e.g., Adobe XD, Figma) is a plus

     

    Why Join Hoselton Auto Mall?

     

    + Competitive pay and benefits package including Medical insurance as low as $11/week, Dental insurance as low as $4/week and Vision insurance for $1/week.

    + 401k and Profit-Sharing including Employer Match

    + Paid time off and holidays

    + Discounts on cars, parts, and service

    + Supportive and collaborative team environment

    + Opportunities for professional growth in a stable, locally owned company

    + Employee Appreciation Events including family events, annual dinners, and on-site cookouts.

    + The chance to make a meaningful impact on our business and the communities we serve.

     

    If you're ready to take your digital marketing career to the next level with a company that values innovation, teamwork, and community, we want to hear from you!

     

    See our "Welcome to Our Family" video here:** **https://www.youtube.com/watch?v=UpOWIYqaAGE

     

    Don't wait... click** **_Apply Now_** **or visit our Careers page at hoselton.com/careers!

     

    _Hoselton Auto Mall is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants._