• Outbound Sales Specialist

    FECON (Lebanon, OH)


    **Job Title:** Outbound Sales Specialist

    **Manager Title** Inside Sales Manager

    **FLSA Status:** Non-Exempt, Full Time

     

    FECON, LLC is a vegetation management equipment manufacturer located in Lebanon, Ohio near Kings Island Amusement Park. FECON is known for having very high-quality products and a team culture – and we are growing! We design, build, test, sell and service our equipment consisting of products such as our well-known “Bull Hog” mulchers, the Stump Ex, our high-quality FTX tractors of varying horsepower, as well as many other attachments. We offer competitive wages, full health care benefits and a continuous learning culture for those who want to grow with the company.

    Job Summary:

    The Outbound Sales Specialist supports our sales pipeline by identifying and qualifying prospective customers through outbound calling, email campaigns, and CRM follow-up. This individual plays a critical role in the early stages of the sales process by initiating meaningful conversations and generating interest in our products and solutions.

    Key Duties and Responsibilities:

    Outbound Calling Campaigns

    + Conduct outbound calls and emails to warm and cold leads, initiating sales conversations, inclusive of all current and future Fecon product lines.

    + Identify and qualify potential customers based on collected information.

    + Collaborate with RM/Dealer to track lead progress.

    + Maintain detailed records of interactions and lead status in CRM.

    + Test call scripts and outreach sequences, logging versions in CRM and measuring success rates.

    New Dealer Targeting

    + Work with RMs and ISRs to identify geographic areas with gaps in dealer coverage.

    + Research and identify key decision-makers at prospective dealerships.

    + Nurture leads through ongoing communication and schedule appointments for the sales team.

    Marketing/Sales Promotions & Campaigns

    + Collaborate with Sales and Marketing teams by syncing CRM insights with campaign data to align messaging.

    + Provide regular feedback on lead quality and campaign effectiveness

    CRM Activity Tracking

    + Log each call (automatically or manually), including date, time, and outcome (e.g., no answer, voicemail, live connect).

    + Use standardized call dispositions (e.g., “Interested – Send Info,” “Not Interested,” “Callback Requested”) to categorize outcomes.

    + Monitor call volume by rep, campaign, or region to assess outreach consistency.

    + Leverage CRM insights to refine targeting criteria based on high-performing segments.

    Product Knowledge and Training

    + Stay informed on industry trends, product updates, and competitive positioning.

    + Participate in ongoing training sessions and team knowledge-sharing initiatives.

    Reporting & KPIs

    + Meet and exceed weekly activity goals, including number of calls, emails sent, and meetings scheduled.

    + Support reporting needs by maintaining accurate and timely data entry in the CRM.

    Required Skills/Abilities:

    + 2+ years of experience in inside sales, telemarketing, or lead generation (B2B preferred).

    + Proven ability to generate qualified leads and set appointments.

    + Ability to speak and listen to enable effective communication.

    + CRM experience required

    + Self-motivated with a strong work ethic and attention to detail.

    + Comfortable working in a performance-driven environment

    + Work independently and be self-motivated

    + Work well as part of and support a team

    + Computer skills include MS Suite

    + Ability to multi-task

    Education and Experience:

    + High school diploma or equivalent is required

    + Bachelor’s degree in business, marketing, or communications is preferred

    + Experience in sales and/or customer service is preferred

    Physical Requirements:

    + Ability to talk and hear to enable effective communication

    + Comfortable operating and functioning in a safe manner around heavy equipment

    + Prolonged periods sitting at a desk and working on a computer

    + Occasionally required to stand, walk, reach with arms and hands, climb or balance and to stoop, kneel, crouch or crawl, work at desk

     

    _This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be added at any time with or without notice._