• Content & Social Media Manager

    USIC (Indianapolis, IN)


    Job Description:

    *This is an in-office position that offers a hybrid schedule

     

    Company Overview

     

    Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.

    Summary

    The Content & Social Media Manager will develop content and execute a social media strategy to support business needs, optimize our employer brand, and expand brand reach.

    Responsibilities

    + Collaborate with marketing team and business function leaders to develop and execute a strong content strategy (posts, videos, infographics, case studies, whitepapers) for the website, social media platforms, and all requisite marketing campaigns

    + Plan, schedule, and publish content across all relevant social media channels, ensuring brand consistency and engagement for USIC and affiliate companies

    + Monitor, respond to, and engage with audiences on multiple platforms; respond to comments and messages, and foster an active online community

    + Track, analyze, and report on social media performance (engagements, impressions, and audience growth) and marketing campaigns on a recurring basis; identify trends, and provide insights to optimize strategy

    + Collaborate with the marketing Director on campaign content needs and with the graphic designer for visual content.

    + Develop content for all internal and external marketing communications, i.e., digital ads, e-mails, intranet posts, presentations, newsletters, web copy

    + Stay informed on social media trends, platform updates, and content best practices

    + Assist with coordination of conferences, trade shows, and other marketing projects and initiatives as needed

    Requirements

    + Bachelor’s degree in social media management, digital marketing, media communications, or affiliated major

    + 5+ years of experience in social media management in a corporate setting

    + Excellent written and verbal communication skills; experienced in writing and editing – submission of writing samples required

    + Ability to multi-task and prioritize effectively, strong project management skills

    + Proficiency with Adobe Creative software, Microsoft PowerPoint, and Excel

     

    We are an Equal Opportunity Employer. Veterans are encouraged to apply.