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Company description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Overview

This position requires a highly motivated person to lead the day-to-day execution of one account. They will be activating digital strategic plan development and all aspects of implementation.

Responsibilities

+ Assist with planning and implementation for an automotive client account across digital (streaming audio, direct display, OLV, etc.) channels not including search and social. This includes inputting and maintaining campaigns within MediaOcean’s Prisma.

+ Previous automotive experience is a plus

+ Training/Support of Assistant Planners in billing, reporting, trafficking, analytics, and research

+ Prepare and deliver buying and or digital trafficking specs and guidelines

+ Create dynamic presentations that effectively communicate data, insights, and media to our clients.

+ Build and maintain traffic sheets from initial launches to the client’s bi-monthly creative swaps

+ Be part of the post-launch quality assurance process in partnership with the internal Ad Operations/MeasOps team.

+ Intimate knowledge of consumer habits & touchpoints across the digital ecosystem, i.e. audio, digital mobile, social, video, search (understanding of programmatic is a plus)

+ Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

+ Assist team with identifying optimizations across digital campaigns to ensure client’s KPIs are met

+ Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

+ Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

+ Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.

+ i.e. comScore, GWI, Nielsen, and others

+ Build relationships with sales reps to analyze value and applicability of media vehicles for client’s media plan

+ Maintain a knowledge of all ad serving platforms DFA, IAS, and Innovid

+ Continuously search for opportunities to be positive and to share the positive side to every situation

Qualifications

+ Bachelor’s Degree; related internship experience strongly preferred

+ 1-2 years of media buying/planning experience (Must have gone through one full campaign planning and implementation cycle)

+ Must have strong analytical, research, and quantitative skills

+ Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-through skills

+ Must be hard-working, detailed oriented, motivated self-starter, resourceful and thrive in a fast-paced environment

+ Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.

Additional information

,Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $59,850 - $75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/10/2025

Veterans Encouraged to Apply

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