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Description We are looking for an experienced Marketing Manager to lead the development and execution of strategic B2B marketing initiatives. This long-term contract position is based in Irvine, California, and offers the opportunity to make a significant impact in areas such as brand awareness, lead generation, customer engagement, and online reputation management. The ideal candidate will bring creativity, analytics expertise, and strong leadership skills to drive measurable results.

Responsibilities:

• Develop and implement comprehensive B2B marketing strategies that align with organizational goals.

• Manage and optimize campaigns across digital platforms, including Google AdWords, Facebook Insights, and other advertising channels.

• Create engaging content and oversee its distribution to improve brand visibility and audience engagement.

• Utilize tools such as Google Analytics and CRM systems to analyze performance metrics and refine marketing tactics.

• Lead demand generation and lead nurturing activities to support new business acquisition.

• Collaborate with cross-functional teams to enhance customer retention and cross-selling opportunities.

• Supervise the marketing budget, ensuring effective allocation of resources to maximize ROI.

• Drive initiatives to strengthen online reputation and employee recruitment through targeted campaigns.

• Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation. Requirements • Proficiency in Adobe Creative Cloud for content creation and design.

• Strong experience in CRM platforms for managing customer relationships.

• Expertise in Google AdWords and Facebook Insights for advertising and analytics.

• Solid understanding of Google Analytics for tracking and reporting performance metrics.

• Proven ability to plan and execute lead generation campaigns.

• Exceptional communication skills to coordinate across teams and present marketing strategies.

• Knowledge of budget processes and resource allocation.

• Demonstrated ability to enhance brand awareness and demand generation. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .