• Social Media Coordinator

    Lincoln Technical Institute (New Britain, CT)


    If you're ready to make waves in the digital sphere, this is the role for you! Lincoln Tech is searching for a Social Media Coordinator to create captivating content for our B2B social media platforms, igniting interest and engagement on Twitter and LinkedIn. Collaborate closely with our expert team, including the Social Media Manager and Director, to curate compelling content for Facebook, Instagram, and beyond, amplifying our presence across select campuses and promotional events. We're seeking a driven individual with a passion for social content creation, brand elevation, and fostering vibrant audience interactions.

     

    Responsibilities of a Social Media Coordinator

     

    + Manage B2B Social Media marketing campaigns and day-to-day activities related to corporate and campus pages

    + Work with campus administrators on B2B content.

    + Manage published content (images, video and copy)

    + Compile monthly, quarterly and ad hoc reports for management showing social media results. Analyze, review and report on effectiveness of campaigns in order to maximize results.

    + Monitor, listen and respond to users in a "social" way

    + Analyze campaigns and translate data into recommendations and plans for enhancing social media campaigns

    + Monitor best practices among campus, competitors and industry trends

    + Lead internal training and share B2B best practices with company and campus social media administrators

    + Monitor social media trends, tools, applications, channels and strategies

     

    Requirements of a Social Media Coordinator

     

    + Bachelor's degree required; concentration in advertising, marketing, media, or communications preferred

    + 3-5 years of direct social media experience

    + Knowledge and understanding of various social media platforms, their users and how each platform can be deployed for different objectives (Twitter, Linkedin, Facebook, Instagram, TikTok, SnapChat, YouTube)

    + Experience in social media tactics that increase brand equity and awareness

    + Experience with content creation tools (ie: Canva, promo.com, etc)

    + Possesses the ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues

    + Functional knowledge of Microsoft Office systems and software

     

    Full Time

     

    + Medical, Dental, Vision

    + Life and Disability Insurance

    + 401(k) with Company Match

    + Paid Time Off and Holidays

    + Growth Opportunities

     

    About Us

     

    For over 75 years Lincoln Tech has been one of the nation's leading providers of career training in Healthcare, Automotive/Diesel, Skilled Trades, Information Technology, Cosmetology, and Culinary Arts.

     

    Lincoln Tech is an Equal Opportunity Employer.

     

    + Email: [email protected]

    + Website: lincolntech.edu/careers

     

    Social Media Coordinator-11033