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Web Manager - Content Strategy

Graduate School of Business, Stanford, California, United States

Marketing

Post Date Jul 01, 2025

Requisition # 106775

Stanford Graduate School of Business

Stanford’sGraduate School of Business(GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact. We invite you to be part of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world.

The **Communications & Marketing** department of Stanford Graduate School of Business seeks a **Web Manager — Content Strategy** . The **Web Manager** will help lead efforts to plan, produce, and optimize high-impact content and digital experiences on the school’s public website. The site (gsb.stanford.edu) is a critical communications and marketing channel that reaches prospective students, alumni, media, and other external audiences. Reporting to the Director of Web Strategy & Social Media, this position is one of two Web Managers who will share responsibility for ensuring the site drives positive brand perceptions and measurable outcomes that advance the school’s mission and global reputation as a leading business school.

The Web Manager builds relationships and collaborates with other teams within Communications & Marketing and stakeholders across the GSB to deliver innovative, on-brand web experiences. In this role, you’ll lead and support website projects from inception to deployment, collaborate with distributed content authors, implement and maintain content strategy frameworks, and support operational excellence through audits, enhancements, and training. You will also contribute to integrated digital strategies that drive engagement, inform content priorities with performance insights, and share best practices to ensure consistent, high-quality publishing across the site.

This is an exciting position for an experienced content strategist, digital experience manager, or web producer with a background in UX writing, content design, or digital marketing. We’re looking for someone forward-thinking, creative, and analytical who thrives at the intersection of UX, storytelling, and data-informed decision-making. You’ll bring strong critical thinking and practical execution, translating big ideas into testable solutions and delivering short-term impact in support of a long-term vision. Success in this role requires fluency in content architecture, discoverability, and search optimization, along with the ability to stay current on industry trends and support change within a complex organization.

Your primary responsibilities* include** **:

+ Plan, design, and produce effective, high-quality web content and integrated digital experiences from inception to deployment. Define audiences and objectives with internal stakeholders, showcase best practices, and ensure content alignment across various channels to enhance user engagement and brand representation.

+ Work within a team to manage and execute web project plans and integrated programs to meet business objectives, taking accountability for effective collaboration with internal stakeholders and vendor partners to ensure desired outcomes and alignment with communication goals.

+ Recommend and implement integrated digital strategies and tactics to enhance audience engagement and drive growth through optimized online presence, leveraging insights from audience analysis and performance metrics.

+ Conduct market research, including competitive benchmarking, and analyze communication effectiveness to inform decisions regarding strategic communication direction and product segmentation. Recommend web content or platform improvements based on findings.

+ Plan, draft, edit, and perform web content updates and administrative tasks on a schedule. May also conduct content audits and fix issues, including broken links and accessibility problems.

+ Maintain training materials and authoring guides, providing ongoing support and training for web authors through “office hours” and other resources as needed.

+ May oversee interns and contingent staff; provide staff training, guidance, and support.

+ May coordinate vendors on specific projects, including invoice processing.

To be successful in this position, you will bring** **:

+ Bachelor’s degree and five years of relevant experience or a combination of education and experience. Previous experience in web strategy, UX content strategy, digital marketing, or product management preferred.

+ Ability to drive cross-functional groups toward a common goal, influence others, and work effectively with decision-makers across many levels of an organization.

+ Demonstrated success in strategic thinking and leadership skills.

+ Demonstrated successful project management experience with the ability to manage multiple projects simultaneously.

+ Can demonstrate success in building strong relationships and working collaboratively with team members, internal stakeholders, and vendor partners to foster a cohesive work environment.

+ Demonstrated problem solver with the ability to find solutions to stakeholders’ challenges through effective content delivery.

+ Understands how to implement integrated communications and marketing programs across digital channels, especially web.

+ Highly skilled in UX content strategy, web strategy, SEO, writing for the web, and page building with demonstrated website management skills.

+ Desired familiarity with Adobe Photoshop, Airtable, Drupal, Figma, HTML/CSS, Google Analytics, Google Data Studio, Google Workplace, Kapost, Lucky Orange, Site Improve, and Prezi.

+ Experience with market research and data analysis.

+ Excellent written and oral communication and presentation skills with the ability to present ideas effectively in business-friendly and user-friendly language.

+ Ability to successfully navigate ambiguity with curiosity, a growth mindset, and a strong sense of accountability for one’s work.

+ Ability to work a hybrid schedule.

+ Ability to work occasional evenings and weekends.

The expected pay range for this position is $113,895 to $137,766 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from a breadth of educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generousperksalign with what matters to you:

+ **Freedom to grow** . Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.

+ **A caring culture** . We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.

+ **A healthier you** . We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.

+ **Discovery and fun** . Visit campus gardens, trails, and museums.

+ **Enviable resources** . We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being aculturethat encourages and empowers you.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

* _The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned._

_Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting acontact form._

_Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law._

Additional Information

+ **Schedule: Full-time**

+ **Job Code: 4893**

+ **Employee Status: Regular**

+ **Grade: I**

+ **Requisition ID: 106775**

+ **Work Arrangement : Hybrid Eligible**