• Marketing Manager, WSJLI Memberships

    Dow Jones (New York, NY)


    About Us:

    Dow Jones is a global provider of business news and information, delivering trusted news, data and analysis to consumers and organizations around the world. For more than 135 years Dow Jones has produced unrivaled quality journalism and today has one of the largest news-gathering operations globally. It is home to award-winning publications including The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, Financial News, Mansion Global and Private Equity News. The company’s business intelligence portfolio of Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires and OPIS provides high-quality news, information and cutting-edge solutions to empower professional decision-making. Through its marquee events and exclusive executive memberships, the company convenes leaders that are shaping the future of business. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

    About the Role:

    The Marketing Manager, WSJ Leadership Institute (WSJLI) will grow and optimize our acquisition programs focused on WSJLI’s premier C-Suite membership communities—as well as support the development and launch of new executive member cohorts planned for next year. They will become an expert in understanding their end user and driving targeted campaigns aimed at generating sales opportunities. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and measure success. This role has one direct report. Our marketing organization works in our NYC office three days every week.

    You Will:

    + Implement the acquisition marketing strategy focused on acquiring new members for 2-3 community cohorts.

    + Work closely with the WSJLI membership team to better understand benefit changes/enhancements as well as new content and leverage them as new business sales tactics to prospects.

    + Manage and monitor ongoing campaigns, working with paid media, direct mail, golden ticket, email performance- and pivoting strategy when goals and ROI are not met.

    + Work alongside the sales enablement team to build and deliver assets to drive new business sales.

    + Drive registrations for annual membership events and work alongside event marketers to craft strategy for 50+ WSJLI events annually.

    + Provide post-campaign analysis — drawing on successes and failures to identify tactics that are working to achieve business goals.

    + Work closely with our data team to build dashboards to track overall new business performance across marketing and sales to help empower business decision making.

    + Develop quarterly briefings for senior leadership to review campaign performance and overall pacing toward budget goals.

    + Work closely with a Brand Marketing partner on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response,

    + Manage marketing budgets for all acquisition campaigns - monitoring the effectiveness of all activity and making timely adjustments to maximize ROI.

    You Have:

    + Bachelor's Degree required.

    + 4-7 years' experience in performance marketing experience ideally within an international environment.

    + Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.

    + Proven delivery of positive results and growth through direct marketing;

    + Analytical and data-driven, but also have a passion for creativity and forward-thinking flair;

    + Adopt a test-learn-optimize approach to all marketing initiatives.

    + Be able to take responsibility for initiatives and encourage a positive ‘can do’ attitude at all times;

    + Be able to embrace and drive change in a fast-pace environment;

    + Experience using CRM and marketing automation platforms, ideally with Salesforce and Eloqua;

    + Digital marketing expertise that has driven business outcomes;

     

    Our Benefits

     

    + Comprehensive Healthcare Plans

    + Paid Time Off

    + Retirement Plans

    + Comprehensive Insurance Plans

    + Lifestyle programs & Wellness Resources

    + Education Benefits

    + Family Care Benefits & Caregiving Support

    + Commuter Transit Program

    + Subscription Discounts

    + Employee Referral Program

     

    Learn more about all our US benefits

     

    \#LI- Hybrid

     

    Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

     

    Business Area: Dow Jones - CMO - Marketing

     

    Job Category: Marketing & Product Management

    Union Status:

    Non-Union role

     

    Pay Range: 85,000.00 - 105,000.00

     

    We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

     

    Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

     

    For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

     

    Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

     

    This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

     

    Req ID: 47453