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Summary:

We are seeking an experienced audience data leader to drive the adoption and continued high quality of data-driven marketing practices within Meta's Global Media Team. This is a unique opportunity to drive transformation in our audience data practices across Meta's portfolio of brands. This involves planning data-led audience strategies, database growth & enrichment, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.

Required Skills:

Audience Data Lead Responsibilities:

1. Audience Data Management and Integration: Educate team members on evolving landscape of Programmatic and Audience Sales, define database data capture requirements with cross-functional touch points, lead master data and meta data management, and manage relationships with third-party data vendors. Develop roadmap for future opportunities

2. Customer Data Platform (CDP) Expertise: Contribute to the overall product design and roadmap, collaborate with key stakeholders to ideate and launch new functionalities and feature enhancements aligned with product OKRs, and partner with stakeholders to identify and document needs for CDP implementation

3. Audience Planning: Identify opportunities for data collection, value exchange, and 1st party data leverage across media planning, buying and measurement

4. Audience Deployment and Optimization: Optimize audience testing plans, drive campaign performance based on agreed KPIs, pinpoint trends in data from various sources, and turn them into optimizations and/or actionable items

5. Operational Health and Performance: Lead programmatic trading hub, ensure the health and performance of the programmatic platforms and offering as it relates to audience execution. Create and lead strategies related to reach, frequency and inventory quality for our campaign audiences

6. Business Support: Support the business through data management and storytelling, including data collection, analysis, creation of presentations, and addressing questions from executive leadership

Minimum Qualifications:

Minimum Qualifications:

7. Bachelors Degree or equivalent work experience in media, digital, programmatic or performance marketing

8. 12+ years of experience in media, digital, programmatic, performance marketing or similar, including experience in audience data or audience development

9. Experience influencing at all levels of an organization, driving decision making and business impact

10. Experience communicating with executive stakeholders, peers and agencies

11. Experience managing relationships in a large, multinational, matrixed organization

12. Experience with Customer Data Platforms, e.g. Adobe CDP, Salesforce Data Cloud, mParticle, Segment and and experience with onboarders, e.g. Live Ramp, TransUnion

13. Experience in data management, including data mapping, governance, schema creation and customer data modeling

14. Experience with various data sets to create media audiences, e.g. GWI, MRI and approaches to build audience segments and definitions

15. Experience with project planning, forecasting demand and managing human resource accordingly

Preferred Qualifications:

Preferred Qualifications:

16. Experience in a global role with experience understanding regional nuances and audience needs.

17. SAFe training and certification

18. Knowledge of media planning and buying processes, agencies and tools.

19. Agile and Scrum experience

Public Compensation:

$180,000/year to $252,000/year + bonus + equity + benefits

**Industry:** Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].