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Job Description :

Job Title:

Regional Sales Director – North America (Video Licensing & Newswire)

Location:

New York (Hybrid – 3 days in office)

Reports to:

Global VP Sales, Storyful News

About Storyful

Storyful, a News Corp company, is a global leader in social media news and intelligence. We provide trusted, verified eyewitness content, digital context, and strategic insights to the world’s largest newsrooms, broadcasters, digital platforms, and brand teams.

The Opportunity

We’re looking for a commercially focused sales leader to grow Storyful’s video revenue in North America—responsible for driving growth across our core Newswire product, in addition to opening up new opportunities for our verified UGC in brand, agency, and production environments.

The role suits someone with strong commercial instincts and a proactive approach to building pipeline—comfortable identifying opportunities, leading outreach, and closing new business across both editorial and non-editorial markets.

You’ll work directly with publishers, broadcasters, and emerging content buyers to position Storyful’s verified video as a trusted asset across industries. This is a high-impact role with clear revenue targets and the opportunity to shape our commercial strategy in a key growth region—working closely with Marketing and Editorial to ensure our go-to-market approach is client-driven and content-aligned.

Key Responsibilities

New Business & Revenue Growth

+ **Own revenue targets across Newswire and licensing, delivering sustained growth through both renewals and new business**

+ **Build and convert a high-quality pipeline through targeted outreach and strategic prospecting**

+ **Identify where Storyful’s verified video delivers editorial, brand, or audience value—and tailor pitches accordingly**

+ **Lead commercial negotiations and structure scalable deals aligned with client needs and rights frameworks**

Content Licensing & Non-Editorial Expansion

+ **Drive growth in licensing and video clearance by identifying and closing new opportunities outside traditional editorial use**

+ **Translate Storyful’s strength in discovering compelling UGC into commercial value for brands, agencies, production companies, and platforms**

+ **Understand emerging content use cases—across campaigns, documentaries, and platform originals—and position Storyful content accordingly**

Editorial Sales & Upsell Strategy

+ **Own commercial outcomes for key Newswire accounts, including upsell, renewal, and revenue growth**

+ **Work closely with Editorial Partnerships to align on client goals, newsroom needs, and usage priorities**

+ **Identify and close upsell opportunities tied to content access, licensing volume, or cross-functional value**

+ **Ensure commercial packages are positioned effectively based on how verified UGC supports editorial workflows**

Market Insights & Sales Enablement

+ **Maintain accurate forecasting and pipeline reporting in Salesforce**

+ **Share actionable client feedback and competitive insights to inform content, product, and licensing strategy**

+ **Contribute to go-to-market planning and messaging in collaboration with Marketing and Product**

What We’re Looking For

+ **5–7 years of sales or business development experience in media, digital content, or licensing**

+ **Demonstrated ability to exceed revenue targets and close strategic deals**

+ **Experience selling digital video or rights-cleared content is strongly preferred**

+ **Familiarity with newsroom workflows, UGC, and video licensing processes**

+ **Proven ability to manage both long-cycle strategic deals and fast-moving licensing requests**

+ **Self-starter with strong CRM discipline and a solutions-oriented mindset (Salesforce experience preferred)**

+ **Exceptional communicator and relationship-builder who can influence across internal and client teams**

Preferred Qualifications

+ **Bachelor's degree or equivalent experience**

+ **Experience collaborating with legal, editorial, or production teams in a cross-functional sales environment**

+ **Background in journalism, digital content, or social video platforms (e.g., YouTube, TikTok) is a plus**

Job Category: Storyful - Finance

Pay Range: 140,000 - 175,000 + Bonus

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Storyful is the world’s social media intelligence agency.

Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.

We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.