"Alerted.org

Description

Position Summary:

Reporting to the VP, Global & NA Digital Consumer Experience, this role develops and executes a best-in-class social media strategy aligned with business objectives.

_Each Aveda employee, like the brand itself, will practice an individual commitment to sustainability and environmental responsibility in the workplace. We aim to steer society in a more sustainable direction for our benefit and the benefit of generations to come._

Key Responsibilities:

+ Oversee Aveda’s social media channels, including content strategy, activation, growth, and community management.

+ Collaborate with cross-functional and international partners to optimize social best practices globally.

+ Manage and execute North America launch content strategy, set international guidelines, and align messaging with the Professional channel team.

+ Develop content calendars, editorial themes, and creative briefs to ensure authentic brand presence and community engagement.

+ Support the VP and 360 Marketing team with social-first ideas and execution strategies.

+ Monitor trends and the competitive landscape to inform strategy.

+ Organize and delegate content production, community management, and cross-functional priorities.

+ Present strategies and execution plans to stakeholders at all levels.

+ Lead social media performance analysis, create support materials for international markets, and test new platform best practices.

Qualifications

Essential:

+ Bachelor’s degree in advertising, communications, marketing, journalism or related field

+ 5+ years of experience in social media marketing, digital, or communications

+ Social-obsessed with deep understanding of digital landscape, particularly social platforms (existing and emerging); adept at thinking creatively and analytically

+ Voracious consumer of digital/social content, and early adopter of trends with a passion for innovation - beauty, social & video-obsessed

+ Knowledge of creator space and how content best applies to owned brand social

+ Experience working cross-functionally with owned, earned, paid and professional business partners to execute cohesive, disruptive digital marketing strategies.

+ Highly strategic and creative with the ability to communicate their vision clearly

+ Proven experience crafting community building social media content and channel strategy

+ Results-driven with experience in social measuring, testing and reporting, applying learnings to make fast and future optimizations (Experience working with international markets is a plus.)

+ Full Working knowledge of Microsoft Office suite

+ Working knowledge of Social Media management platforms: Sprinklr, Dash Hudson, Tribe Dynamics

Desirable:

+ Knowledge of consumer & professional target audiences and how they interact with brands on social

+ Excellent team player who thrives in a collaborative environment and can build, foster and nurture relationships with cross-functional teams

+ Self-motivated, extremely detail-oriented with a positive attitude and ability to always bring ideas to the table

+ Highly organized and results-oriented

+ Strong ability to proactively prioritize and manage multiple projects simultaneously in a fast-paced environment

+ Demonstrated experience executing impactful, engaging creative and strategic brand campaigns

Other:

+ Passion & consciousness for environmental sustainability

+ Excellent written and oral communication skills

+ Presentation skills (oral and written)

+ Ability to working in a fast-paced, team environment

+ Ability to undertake travel periodically

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].