• Culture & Community Marketing Manager

    Meta (New York, NY)


    Summary:

    Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

    Required Skills:

    Culture & Community Marketing Manager Responsibilities:

    1. Develop and coordinate execution of content for Instagram in partnership with internal and external partners.

    2. Develop and manage world-class content that is visionary, culturally relevant, and positively impacts society.

    3. Influence Instagram’s social strategy across owned channels including owning the development of Instagram, understand the social presence of the brand and constantly suggest ways to better position Instagram.

    4. Identify key moments to activate Instagram brand across global cultural calendar through mix of content, partnerships, and campaigns.

    5. Conduct strategic project oversight with stakeholders to achieve campaign delivery excellence.

    6. Perform qualitative and quantitative analysis of cultural, community, technological, media and market trends to inform strategic and creative development for content, partnerships and campaigns.

    7. Work cross-functionally with teams to ensure that all work is grounded in community understanding, data, and insights to deliver data-driven results.

    8. Support development of robust measurement plan to ensure content strategy is evaluated correctly and demonstrates business impact.

    Minimum Qualifications:

    Minimum Qualifications:

    9. Bachelor's degree (or foreign degree equivalent) in Economics, Anthropology, Cultural Studies and Comparative Literature, History, Sociology, Social Sciences, Marketing, or a related field and six years of work experience in the job offered or in a marketing-related occupation.

    10. *Will accept a 3 or 4-year Bachelor’s degree.

    11. Requires six years of experience in the following:

    12. 1. Managing large scale budgets and content operations

    13. 2. Translating insights, ideas, and data into customer value

    14. 3. Creating breakthrough campaigns that evolve a brand to reach their target audience

    15. 4. Working for a brand creating compelling stories, content or campaigns

    16. 5. Working with product, marketing, research/analytics and communications teams at all levels of management, internally and externally

    17. 6. Conducting qualitative and quantitative analysis to deliver data-driven results

    18. 7. Leveraging cultural, community, technological, media and market trends to provide insights for content, partnerships or campaigns

    19. 8. Establishing an integrated marketing approach to build positive brand reputation

    20. 9. Developing content in global markets (EMEA, APAC or LATAM), and

    21. 10. Developing marketing strategy briefs including position, audience targeting, communications strategies, cultural analysis, socializing strategy, or creative output.

    Public Compensation:

    $238,439/year to $244,200/year + bonus + equity + benefits

    **Industry:** Internet

    Equal Opportunity:

    Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

     

    Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].