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  • PPC Specialist/Paid Search

    Robert Half The Creative Group (Saranac, MI)



    Apply Now

    Description

    We are looking for an experienced Expert Google Ads / PPC Specialist to manage and optimize paid search campaigns for our client. This is a Contract position, fully remote, where you will leverage your expertise in Google Ads, SEO, and PPC strategies to drive measurable results. If you have a passion for paid media and analytics, and prior experience consulting with small businesses on Google Ads strategy, we encourage you to apply.

    Responsibilities:

    • Plan, launch, and optimize paid search campaigns across multiple platforms, including Google Ads.

    • Monitor campaign performance and make data-driven adjustments to improve ROI.

    • Conduct keyword research to identify high-performing search terms and opportunities.

    • Create compelling ad copy and develop effective targeting strategies.

    • Use Google Analytics to track user behavior and campaign outcomes.

    • Manage budgets effectively to maximize the impact of paid media efforts.

    • Collaborate with internal teams to align campaigns with broader marketing objectives.

    • Stay updated on industry trends and emerging technologies in paid search.

    • Generate detailed performance reports and share insights with stakeholders.

     

    Requirements • Minimum of 5 years of experience managing PPC campaigns and paid search strategies.

     

    • Proficiency in Google Ads, Google Ad Manager, and Google Analytics.

    • Strong understanding of PPC metrics, bidding strategies, and optimization techniques.

    • Demonstrated ability to create and manage budgets for paid media campaigns.

    • Excellent analytical skills with the ability to interpret complex data sets.

    • Experience crafting effective ad copy and implementing keyword strategies.

    • Familiarity with the latest paid search trends and best practices.

    • Strong communication skills and the ability to present campaign results clearly. Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

     


    Apply Now



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