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Description

Zappos is seeking an experienced Site Marketing Manager to drive and execute our site marketing strategies through content initiatives and promotional campaigns across all platforms. This role will be responsible for executing the Marketing strategy and managing editorial content planning and sitewide promotions, while working closely with cross-functional partners. They will demonstrate a sound business sense, a powerful attention to detail, an ability to work quickly and under pressure, and be able to work in close collaboration with Buying, Brand, Editorial, Merchandising, Marketing, and Tech teams. In this role they will coordinate end-to-end customer-facing campaigns to drive engagement and revenue, and will pull business data to analyze campaign results and campaign-specific performance.

Key job responsibilities

Develop and maintain the site content calendar, ensuring alignment with business objectives

Manage and execute marketing plans for major sitewide promotions, including asset

coordination, creative briefing, and stakeholder alignment

Create and manage all site briefs

Ensure quality and accuracy of site content through daily QA

Partner with Editorial, Buying, Marketing, Merchandising, and Creative teams to deliver compelling site content

Coordinate reports & analyze weekly performance of content across owned and operated platforms to guide and shape recommendations for future content planning decisions

Drive data-driven insights and learnings cross-functionally on content performance, including best practices and recommendations

Analyze campaign performance and provide data-driven recommendations for optimization

Improve and streamline calendar planning processes

Lead weekly performance reviews and create actionable insights for content strategy

Develop A/B testing and segmentation strategies

Work cross functional with Tech for site enhancements

Basic Qualifications

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience using Microsoft Excel to manipulate and analyze data

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Excellent organizational and prioritization skills excellent attention

- Bachelors Degree

Preferred Qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.