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At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. As a purpose-led, performance-driven company, we are committed to inclusion, diversity, equity, and action. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers (https://www.vfc.com/careers) or www.vfc.com .

Director Omnichannel, Retail Technology & Process Optimization

We are seeking a dynamic and visionary Director of Retail, Omnichannel Technology and Process Optimization to lead the transformation and modernization of our in-store and omnichannel technology capabilities across Vans, The North Face, and Timberland brands in the Americas region.

This role is a critical leadership position responsible for shaping and executing the technology strategy that fuels growth across physical retail and digital commerce. Reporting to the Senior Director of Retail Operations, the successful candidate will serve as a strategic cross-functional partner to our Digital Technology and Direct-to-Consumer (DTC) leadership teams.

How You Will Make a Difference

_What you will do:_

+ Partner with key leaders to shape the global omnichannel and retail technology strategy and roadmaps, including aligning on annual priorities and securing project funding/resourcing.

+ Lead a team of five, to deliver the defined omnichannel and retail technology projects within the Americas region, while providing/facilitating technology support to our Store Operations team.

+ Work cross-functionally to coordinate the multiple stakeholders required to deliver against omnichannel and retail technology projects; this includes working together with Store Operations, eCom, Merchandising, Supply Chain, Finance, HR and our Digital Technology teams.

_How you will do it:_

Own and evolve three core DTC capabilities:

Omnichannel Enablement – Drive innovation and integration across fulfillment, inventory visibility, and customer experience journeys (e.g., BOPIS, BORIS, Endless Aisle).

Retail Technology – Lead the deployment, performance, and evolution of in-store systems (POS, mobile devices, network, clientele tools).

Process Optimization – Evaluate end-to-end store operations processes to identify opportunities for labor efficiency, cost reduction, and elevated customer service. Partner with Store Ops, DT, LP, and HR to implement changes that increase productivity and improve associate and guest experience. Develop a multi-year roadmap aligning omnichannel, tech, and store process priorities with brand and business goals.

_What success looks like:_

+ Managing an engaged and motivated team – leading through the lens of our brand values and leadership principles, while delivering upon our employee value proposition.

+ Delivery of an aligned global omnichannel and retail technology strategy and roadmap, which underpins our brand positioning & purpose, and matches to our DTC growth ambitions.

+ Successful omnichannel and retail technology project delivery in the Americas – in line with the business case and project scope – which includes change management and operationalizing new capabilities into our organization.

+ Ensuring smooth daily operations of our in-store technology, and timely troubleshooting as issues arise.

+ Champion continuous improvement through pilots, testing, and feedback loops.

Free To Be,** **_Inclusion & Diversity_

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience:

10+ years general management experience in the retail/DTC field or an equivalent combination of experience and training that provides the required knowledge, skills and ability.

Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

_What we expect you already know:_

+ You have a passion for people and achieving success as a team.

+ You are an expert in omnichannel (preferably at a global-level) and are well informed on industry-leading omnichannel and retail technology capabilities & solutions.

+ You have experience in creating strategies, with a track record of successful project deliveries.

+ You can manage across multiple stakeholders, initiatives, and competing priorities all while ensuring excellent project management.

+ You are a strong communicator & presenter, and proficient at navigating a large, global organization.

_What we will teach you:_

+ How the brands and VF organization work together

+ About our VF DTC business, within the Americas and globally.

+ If you don’t have the footwear & apparel industry experience, we will give you a crash course.

**_VF Values-_** _Integrity, Consumer Focused, Growth Mindset, Simplicity, Win Together._

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range** **:

$185,760.00 USD - $232,200.00 USD annually

**Incentive Potential** : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

**Benefits at VF Corporation** : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process.

_P_** **_lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._

_At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at_ [email protected]_ _. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law._

_Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.