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Campaign Marketing Manager - B2B

Job Description:

We’re growing our North America Performance Marketing team with a new Campaign Hub to centralize campaign delivery across segments. As a Performance Marketing Manager - Segment Campaign Lead (individual contributor), you’ll operate as the key point of contact for marketing campaign requests tied to a specific customer segment (small or medium business), managing intake, prioritization, and execution across a range of channels (email, webinars, web, events, associations).

Think of this role as the equivalent of an Account Executive at a marketing agency - but fully in-house. You’ll work directly with Performance Marketing Vertical Managers, helping translate their business needs into coordinated marketing campaigns. Your focus will be to ensure campaign needs are accurately scoped, prioritized, and executed—working closely with cross-functional teams to keep projects moving and stakeholders informed. If you thrive in building strong relationships, setting clear expectations, keeping stakeholders aligned, and ensuring campaigns deliver measurable impact - this is your next opportunity.

Why Sage?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & Financial Management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime examplehttps://www.sage.com/en-gb/sage-copilot/#features

The opportunity to continue developing your skills and grow your career at a stable, global SaaS company with products (Sage Intacct) voted #1 in customer satisfaction. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in your local communities.

Minimum Qualifications

• You have 5+ years of experience as a B2B Marketing Campaign Manager or Account Executive in an agency or in-house environment.

• You have hands-on experience managing and delivering B2B marketing campaigns across channels such as email, webinars, web content, direct mail, events.

• You’re confident managing internal client relationships: setting service level agreements (SLAs), negotiating timelines, and aligning on priorities.

• You have strong project management skills, with experience using tools like Workfront, Jira, or similar platforms.

• You’re known for clear communication, effective stakeholder management, and the ability to keep complex projects moving across multiple teams.

• You can provide examples of how you’ve navigated ambiguity, bringing structure and process to campaign operations.

Key Responsibilities:

Key Responsibilities:

• Lead the planning, development, and execution of B2B marketing campaigns supporting Sage’s North America portfolio for your assigned segment.

• Serve as the central coordination point for campaign requests, prioritizing projects based on commercial value and business impact.

• Build and maintain campaign timelines and roadmaps, aligning activities across functions including web, content, email, webinars, field marketing, social, and media.

• Manage stakeholder relationships across multiple functions, including marketing, sales, shared services, and global teams—ensuring clarity on timelines, deliverables, and progress updates.

• Oversee project management processes and resource prioritization to ensure campaign work is delivered on time and on budget.

• Measure and report on campaign performance and KPIs, ensuring marketing outcomes contribute to commercial targets.

• Constructively challenge and push back when needed to maintain quality, manage capacity, and ensure alignment with broader marketing objectives.

Benefits? We’ve got you covered. Here's just a few...

Competitive annual bonuses

Comprehensive medical, dental, and vision coverage

401(k) retirement match (100% up to 4%)

32 days paid time off (22 personal + 10 holidays)

18 weeks of paid parental leave (offered after 1 year)

Work Away Program: Work from another country for up to 10 weeks

Sage Foundation: 5 days paid yearly to volunteer

$5,250 tuition reimbursement (after 6 months)

Sage Wellness Rewards: $600 wellness credit + $360 fitness reimbursement per year

#LI-CH1

Function:

Performance Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.