• Product Marketing Manager

    Cook Medical (Bloomington, IN)


    Overview

     

    Cook Medical is seeking a dynamic and strategic Product Marketing Manager 1 to join our Marketing and Communications team. In this full-time, exempt role, you will play a key part in driving our company's business growth and brand positioning through innovative marketing strategies. This position offers the opportunity to work on a global scale, helping develop new products and executing marketing plans that support our specialty products and overall corporate goals.

    Responsibilities

    + Collaborate with specialty marketing leaders to align priorities, projects, and plans within the specialty.

    + Develop and execute annual marketing plans that support business objectives, enhance brand perception, and align with brand strategy.

    + Create go-to-market strategies in partnership with product management, sales, and global teams.

    + Develop value propositions, claims, and messaging consistent with brand guidelines.

    + Lead the execution of product launches and promotional campaigns.

    + Utilize customer personas and buyer journeys to inform marketing strategies.

    + Review and approve marketing materials and campaign tactics, ensuring compliance with advertising regulations.

    + Engage with customers and subject matter experts to understand market needs and inform marketing initiatives.

    + Establish objectives for marketing campaigns and events, including customer meetings.

    + Manage large, complex marketing initiatives involving cross-functional teams.

    + Foster a respectful and inclusive workplace culture, maintaining high standards of professionalism and company values.

    + Communicate effectively across various levels of the organization.

    Qualifications

    + Bachelor's degree in marketing, business, or related field.

    + 5-7 years of relevant experience in strategic marketing.

    + Proven experience in developing marketing strategies that drive business success.

    + Experience in brand management and product marketing.

    + Ability to work independently, analyze root causes of complex issues, and manage cross-functional projects.

    + Willingness to travel domestically and internationally.

    + Strong communication, problem-solving, and operational skills.

    Physical Requirements:

    + Office-based environment with prolonged sitting and computer use.

    + Ability to perform essential job functions with or without accommodations.

     

    Requisition ID2025-16808

     

    Posting Date1 month ago(6/12/2025 11:18 AM)

     

    Job Location(s)Bloomington IN United States

     

    Job LocationsUS-IN-Bloomington

     

    Travel20-30%

     

    Position TypeFull Time

     

    CompanyCook Medical LLC

     

    CategoryMarketing