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At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: _we come together_ , _we always look for a better way_ , and _we create possibilities_ .

Interested in joining us on our journey?

We’re seeking an experienced Salesforce Marketing Cloud (SFMC) Specialist to lead day-to-day operations across our multi-brand portfolio. This is a hands-on role focused on ensuring best-in-class deliverability, operational excellence, and continuous optimization of our digital marketing programs. You’ll collaborate closely with CRM Strategy, Brand Marketing, and MarTech teams to maintain a scalable, data-driven SFMC architecture—one that powers more personalized, effective, and cross-channel customer experiences.

If you’re passionate about email and SMS marketing, excited by testing and automation, and eager to help build a best-in-class marketing tech stack, we’d love to meet you.

Position

Senior Salesforce Marketing Cloud Specialist (Remote)

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities

SFMC Operations & Execution (50%)

+ Build, test, and deploy promotional email and SMS campaigns across GE Appliances’ brand portfolio

+ Develop and maintain customer journeys, triggered sends, automations, and campaigns using Journey Builder, Automation Studio, Marketing Cloud Connector, and Mobile Studio

+ Manage campaign workflows and deployment timelines, maintaining accuracy through Jira ticketing and calendars

Audience & Data Management (20%)

+ Own segmentation strategies, including management of publication and suppression lists

+ Maintain and query data extensions using SQL, and manage API integrations and data imports

+ Support object-triggered automations and customer lifecycle triggers

+ Monitor and escalate error alerts to ensure minimal disruption and rapid resolution

Documentation & Cross-Functional Collaboration (20%)

+ Partner with stakeholders to align campaign planning with brand goals and audience strategies

+ Maintain detailed documentation of processes, playbooks, and platform standards

+ Champion SFMC best practices and lead the evaluation and piloting of new platform capabilities

Analytics, Testing & Optimization (10%)

+ Define campaign KPIs and performance benchmarks in partnership with CRM and Analytics teams

+ Design and run A/B and multivariate tests; analyze results and recommend optimization strategies

+ Lead continuous “test & learn” initiatives to improve personalization, deliverability, and engagement

What You'll Bring to Our Team

Qualifications & Requirements

+ Bachelor’s degree from an accredited institution

+ 5+ years of hands-on experience managing Salesforce Marketing Cloud at scale

+ Deep working knowledge of Mobile Studio, including SMS/MMS and mobile push best practices

+ Strong proficiency in Marketing Cloud Analytics (Analytics Builder), Datorama, or Tableau

+ Ability to translate complex technical concepts into business-relevant insights

+ Self-starter with excellent organizational skills and experience managing multiple projects in a dynamic environment

Preferred Qualifications

+ Experience in a multi-brand B2C environment, ideally within consumer products or appliances

+ Familiarity with Salesforce CRM Cloud and its integration with SFMC

+ Proficiency in AMPscript, SQL, and basic SSJS for personalization and data transformation

+ Working knowledge of Agile project management methodologies and tools such as Jira or Asana

\#LI-DL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

_If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to [email protected]_