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Req #: 247774

Department: INTERCOLLEGIATE ATHLETICS

Posting Date: 07/11/2025

Closing Info:

Closes On 07/20/2025

Salary: $3,861 - $5,160 per month

Shift: First Shift

Notes:

As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-summary-classified-staff-greater-than-half-time-20250130-a11y.pdf) .

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

Washington Athletics has an outstanding opportunity for a E-Commerce Manager to join their team.

Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an **IMPACT** by committing to creating a purpose driven culture that impacts students and our greater community. We engage in **GROWTH** through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a **COMMUNITY** who strive to create experiences for our stakeholders every single day. At our core is the belief that **INCLUSION** means creating spaces and places that reflect equity, advocacy and belonging for all.

With over 650 student-athletes participating in UW's 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world's leading public research universities.

For more detailed information, please visit our Washington Athletics Candidate Dashboard. ( https://gohuskies.com/sports/2023/8/26/ica-candidate-dashboard.aspx)

The E-Commerce Manager (payroll title: Program Coordinator) reports to the Assistant Athletic Director for Revenue Generation and is responsible for planning, execution, and daily management of UW Athletics’ e-commerce initiatives and fan communication strategy. This position plays a key role in driving ticket sales, donation revenue, and fan engagement through optimized digital marketing efforts and data-informed decision-making. Working across all nine ticketed sports, the E-Commerce Manager will focus on improving the customer experience, personalizing fan communications, increasing conversion rates and average order value, and building long-term relationships with Husky fans and stakeholders.

RESPONSIBILITIES

• Own and execute email marketing campaigns for all ticketed sports programs, including concept development, content creation, segmentation, and reporting, with an emphasis on maximizing engagement, conversion, and revenue.

• Manage and optimize the e-commerce sales process, including email and landing page presentation, purchase flow enhancements, and content layout across GoHuskies.com to improve the end-to-end digital fan experience.

• Drive performance marketing initiatives, including A/B campaign testing, message personalization, and behavior-based segmentation to improve conversion rates, average order value, and customer lifetime value.

• Support and evolve marketing automation using Oracle Eloqua, ensuring segmented, timely, and impactful communication across audience groups.

• Collaborate with revenue, digital, and creative teams (Creative, Marketing, Ticketing, Tyee Club, NIL, Husky Sports Properties) to fulfill required communications and ensure cohesive messaging and delivery across platforms.

• Support fan development through lifecycle marketing, including lead generation campaigns, targeted retention communications and high-touch engagement with high-value donors, season ticket holders and key stakeholder groups.

• Maintain a transparent campaign calendar and request tracking system for all outbound communications and deliver actionable reports and dashboards on fan behavior, engagement metrics, revenue impact, and database growth to inform leadership and key stakeholders.

• Serve as a Revenue Generation liaison in cross-functional sport meetings to align ticket strategy and promotions with program objectives and stay current on digital trends across e-commerce, email marketing, and fan engagement and apply best practices to Husky Athletics strategy.

• Integrate merchandise and partner promotions into digital campaigns to grow average order size and fan value.

• Manage department-wide email communications for institutional announcements, including leadership updates (e.g., head coach and athletic director updates), conference-level and NCAA news, and other high-impact messages.

• Other duties as assigned.

Compliance with the rules and regulations of the University, the NCAA, the Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.

MINIMUM REQUIREMENTS

High school graduation or equivalent AND two years of experience supporting both e-commerce and customer engagement.

_Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification, and/or registration._

Additional Requirements:

Strong skills in campaign execution, audience segmentation, and performance analysis are essential. Aptitude to understand concepts of automated workflow creation, revenue tracking, and lead generation. Ability to work in a fast-paced environment with non-traditional hours including some nights, weekends, and holidays when necessary.

DESIRED REQUIREMENTS

Experience with Oracle Eloqua or other automation tools, and prior work in NCAA Division I athletics, professional sports, or live events is highly valued. Familiarity with CMS platforms like Sidearm and design tools such as Photoshop or Canva is a plus. Candidates with strong project management skills and the ability to navigate fast-paced, cross-functional environments will thrive in this role.

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University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.