• Growth Marketing Manager

    Meta (New York, NY)


    Summary:

    This individual will be responsible for developing programs that drive business outcomes for Meta’s largest and most advanced Advertisers. They will create strategies of different scales; from 1:1 consultations all the way up to large-multi client events/trainings and lead workshop development for our tentpole events such as Meta Performance Marketing Summit. The team's current marketing programs are focused on the tactical guidance and advanced optimizations / strategy that will improve advertiser ROAS and drive incremental revenue for the business.

    Required Skills:

    Growth Marketing Manager Responsibilities:

    1. Develop strategy and execute marketing programs that align with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities

    2. Orchestrate the production of large-scale educational programs (in person events, webinars, content marketing campaigns, etc.) that educate advertisers and guide decision making of actions that will improve their business outcomes

    3. Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scalable workshops that improve client results

    4. Own marketing program that focuses on and scales innovative, up-and-coming strategies that are driving results for our most advanced advertisers

    Minimum Qualifications:

    Minimum Qualifications:

    5. 7+ years professional experience in marketing in a digital advertising focused role

    6. Demonstrated expertise in paid social advertising, specifically Meta's advertising suite

    7. Experience to communicate complex, strategic concepts within digital advertising clearly and concisely

    8. Experience with analyzing data sets and delivering insights in Advertisements Manager, Excel, or data visualization tools

    9. Experience creating effective campaigns and presentations

    10. Experience to form effective partnerships with cross-functional teams

    11. Bachelor's degree

    Preferred Qualifications:

    Preferred Qualifications:

    12. Experience with Tableau, SQL, or other data and analytics tools

    13. Experience training or mentoring others on digital strategy

    14. Experience with A/B testing and lift based measurement

    15. Experience contributing at strategic, operational and tactical levels

    Public Compensation:

    $122,000/year to $176,000/year + bonus + equity + benefits

    **Industry:** Internet

    Equal Opportunity:

    Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

     

    Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].