• VP, Merchandising - Americas

    Under Armour, Inc. (Baltimore, MD)


    VP, Merchandising - Americas

     

    VP, Merchandising - Americas

     

    Values & Innovation

     

    At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

     

    Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

     

    Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

     

    If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte\_company=ua&\_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)

     

    Purpose of Role

     

    Under Armour is seeking a visionary and commercially-driven **Vice President of Merchandising – Americas** to lead our merchandising strategy across wholesale, retail, and eCommerce channels. This leader will drive a balance of art and science in curating compelling product assortments rooted in deep consumer insights, with a keen eye on both performance and storytelling. This role is responsible for developing and executing merchandising strategies that drive growth, brand equity, and consumer relevance across the Americas region.

     

    This position oversees **regional and channel merchandising,** including **pricing strategy** , **merchandising operations,** and close partnership with regional **marketing** and **global product teams.** The ideal candidate brings a strong merchant mindset, commercial acumen, and a creative approach to building assortments that connect with the local consumer while aligning with global brand direction.

    Your Impact

    + **Lead regional merchandising strategy** across wholesale, DTC (eCommerce and retail), ensuring channel and consumer alignment while delivering financial targets.

    + Partner with **regional marketing** to co-create product narratives and consumer activations that resonate with local audiences.

    + Oversee the **development of seasonal assortments** , ensuring they reflect a strategic balance of consumer insights, trend awareness, product performance, and commercial viability.

    + Manage **pricing and promotional** **strategy** across the region, working closely with finance and commercial leadership to protect margin and enhance brand positioning.

    + Guide **merchandising operations** , including line planning, forecasting, lifecycle management, and assortment optimization.

    + Serve as a key voice in global product feedback loops, ensuring regional needs are considered in future product development cycles.

    + Lead, mentor, and develop a high-performing merchandising team, building a culture of consumer obsession, accountability, and cross-functional collaboration.

    + Analyze business performance to inform in-season actions and future assortment strategies.

    + Partner cross-functionally with **product, marketing, planning, operations** , and **store/eComm** leadership to ensure integrated go-to-market execution.

    Qualifications

    + 15+ years of progressive experience in merchandising, ideally within a global performance or lifestyle brand.

    + Proven track record leading merchandising across multiple channels (wholesale, eComm, retail) in a matrixed environment.

    + Strong commercial acumen with deep understanding of regional market dynamics and consumer behavior.

    + Creative and analytical thinker – balances instinct and insight, with the ability to translate data into actionable strategies.

    + Strong leadership and team development skills; able to inspire and influence across levels and functions.

    + Experience collaborating with marketing teams to bring product stories to life through localized campaigns.

    + Deep understanding of pricing, margin management, and product lifecycle.

    + Passion for sport, performance, and innovation.

    Workplace Location

    + **Location:** This individual must reside within commuting distance from our Baltimore office.

    + **Return to Work Designation:** 4 days week in-office, the remainder of work week remote.

    + **Travel:** As needed

    Relocation

    + Relocation Provided

     

    Base Compensation

     

    $267,333.20 - $334,166.50

     

    Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

    Benefits & Perks

    + Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

    + Under Armour Merchandise Discounts

    + Competitive 401(k) plan matching

    + Maternity and Parental Leave for eligible and FMLA-eligible teammates

    + Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

     

    Our Commitment to Diversity

     

    At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.

     

    Requisition ID: 162044

    Location:

    Baltimore, MD, US, 21230

     

    Business Unit: Corporate

     

    Region: North America

     

    Employee Class: Full Time

     

    Employment Type: Salaried

     

    Learn more about our Benefits here