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POSITION PURPOSE AND SCOPE:

We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo, our e-commerce platform, as well as in WordPress and mobile app environments.

The ideal candidate will have a solid understanding of website performance, user experience, SEO, and analytics — and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a business analyst mindset, helping to document and refine web processes, content flows, and system improvements.

This is a unique hybrid role — part digital marketing analyst, part web content manager, part business analyst — with a focus on getting things done hands-on in Exigo and related systems.

Essential Responsibilities:

+ Directly manage and update website content, landing pages, product pages, assets, and categories in Exigo and WordPress, as well as within our mobile app content system.

+ Utilize HTML and CSS to create and style web content; ensure consistent user experience and branding across digital touchpoints.

+ Monitor and analyze website performance, SEO effectiveness, user behavior (via Google Analytics, Hotjar, and other tools); identify opportunities for UX and conversion improvements.

+ Assist in developing and documenting requirements for new digital features, dashboards, and reporting capabilities — especially for our future back office redesign.

+ Support translation management and localization of digital content for global markets.

+ Contribute to the design and management of site-based tools such as AI chatbots and other customer engagement features.

+ Help create business process documentation and flow diagrams related to digital marketing projects.

+ Collaborate with internal teams (Marketing, IT, Design) to ensure content and functionality align with business needs and technical feasibility.

+ Manage website-related QA — test updates and new features to ensure proper implementation.

+ Support marketing leadership with periodic reporting, insights, and recommendations to improve website and app performance.

+ Support vendor interactions as needed (project scoping, testing coordination), with primary vendor relationships managed by the Digital Marketing Manager.

Education and Experience:

+ 1–3 years experience in digital marketing, web content management, or web analytics roles.

+ Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field.

+ Strong HTML and CSS skills required; familiarity with JavaScript a plus but not required.

+ Prior experience working with Exigo is strongly preferred — or a demonstrated ability to learn proprietary platforms quickly.

+ Familiarity with SEO, Google Analytics, Hotjar, and WordPress.

+ Understanding of e-commerce content flows and best practices.

+ Prior experience managing or assisting with translation/localization processes is helpful.

Skills and Requirements:

+ Strong attention to detail and organizational skills — ability to manage content across multiple systems.

+ Analytical mindset with ability to interpret data and turn insights into actionable recommendations.

+ Excellent verbal and written communication skills.

+ Business analysis thinking — able to map user journeys, process flows, and system impacts.

+ Eagerness to learn and adopt new tools (AI chatbots, analytics platforms, SQL, Exigo modules).

+ Ability to collaborate across departments and work both strategically and tactically.

Other Skills:

+ Self-motivated, proactive, able to manage multiple priorities in a fast-paced environment.

+ Flexible and adaptable — willing to tackle both technical and process-oriented challenges.

+ Creative problem-solver with an interest in user experience and digital marketing best practices.

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