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Job Description

_Strengthening and empowering all of the communities we serve._

Advance Local is seeking an experienced Programmatic Partnerships Lead focused on fostering strong relationships with SSP/DSP demand teams, advertisers, and agencies to curate high-quality inventory packages that drive PMP revenue and deliver performant outcomes for Advance Local’s Programmatic Direct Team. This role will focus on with strategic partnership development, inventory curation and deal optimization, and use data-driven insights to maximize revenue.

By focusing on SSP curation, inventory optimization, sales prospecting, and building strong relationships with demand teams, the Programmatic Partnerships Lead will play a crucial role in driving Programmatic Direct revenue and maximizing the value of Advance Local's inventory.

Key Responsibilities:

+ **SSP Relationship Management:** Cultivate and maintain strong relationships with key decision-makers at SSP/DSP demand teams to gain a deeper understanding of business incentives, and in-demand audiences/inventory.

+ **Demand Generation, Inventory Curation, and Deal Optimization:** Strategically curate and optimize Advance Local's inventory packages (display, video, native, and audio) to align with SSP/DSP preferences, ensuring maximum discoverability, monetization, and yield

+ **Data-Driven Insights:** Leverage data analytics to identify Curation trends, optimize inventory and pricing performance, and maximize revenue.

+ **Collaboration:** Work closely with internal teams (e.g., programmatic revenue strategy, programmatic ad operations, product/tech, marketing) to ensure seamless integration and execution of Programmatic Direct initiatives.

+ **Sales Prospecting:** Focus on growing PMP revenue from Curated Deals through sales prospecting efforts with assigned SSP/DSP demand teams.

+ **Upselling Opportunities:** Uncover opportunities to move top Curated Deal advertisers to 1:1 PMP Deals and facilitate deep relationships that drive additional value.

Qualifications:

+ Bachelor's degree in advertising, marketing, or related field.

+ Minimum 3 years of experience in programmatic advertising, with a proven track record in driving PMP revenue for publisher through SSP and/or DSP demand development.

+ Deep understanding of publisher monetization, SSP/DSP operations, and programmatic buying strategies.

+ Strong analytical skills and proficiency in data analysis tools (e.g., Excel, PowerBI, data visualization platforms).

+ Excellent written and verbal communication and interpersonal skills, with the ability to build and maintain strong relationships.

+ Proven ability to negotiate and close PMP deals effectively.

+ Passion for programmatic monetization and a continuous drive to stay updated on industry trends and best practices.

Additional Skills:

+ Experience with header bidding and Prebid technologies.

+ Knowledge of ad tech ecosystem and key players.

+ Ability to work in a fast-paced, dynamic environment.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.

_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._

_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.