"Alerted.org

Lead strategic planning and execution for both managed-service and self-service campaigns, acting as a consultative expert.

Serve as an internal subject matter expert in media planning, audience strategy, and ad platform activation.

Represent campaign expertise in client and agency meetings, covering media tactics, stewardship, and platform execution.

Demonstrate knowledge across a variety of media types, including paid search, programmatic display (onsite/offsite), sponsorships, CTV, social (Meta, Pinterest, TikTok), digital OOH, and in-store activations.

Align media strategies with the purchase funnel to meet awareness, consideration, and conversion goals.

Collaborate with Sales and Account Management to develop data-driven media proposals.

Lead strategic initiatives that impact Campaign Management and cross-functional teams.

Share campaign performance, insights, and recommendations in stakeholder meetings.

Identify incremental revenue opportunities through campaign analysis, testing, and seasonal planning.

Partner with Media Insights to analyze performance and generate insights.

Maintain best practices across the campaign lifecycle, ensuring accurate setup and quality assurance.

Build strong internal and external relationships through excellent client service.

Work with cross-functional partners to traffic campaigns across various ad environments (onsite, offsite, social, search, in-store, etc).

Qualifications:

Bachelor's degree in Advertising, Marketing, Journalism, or related field.

3+ years of experience in digital campaign management, media buying, or optimization across platforms such as search, programmatic display, social, or network media.

Strong understanding of digital media metrics (CPM, ROAS, CTR, CPC, etc.) and data analysis.

Proven client-facing experience with the ability to assess risks and develop solutions proactively.

Eagerness to learn new platforms and media types while applying critical thinking.

Ability to thrive in a fast-paced, evolving environment and navigate ambiguity.

Strong communication skills, both written and verbal.

Project management expertise with the ability to handle shifting priorities.

Solid grasp of both traditional and interactive media planning principles.

Proficient in Microsoft Office Suite: Excel (pivot tables, analysis), PowerPoint (visual storytelling), Outlook, Word.

Experience with tools such as Salesforce, JIRA, Tableau, SQL, and Power BI.

Preferred Qualifications:

3+ years of experience managing or advising on digital campaigns across display, video, social, search, and experiential media.

Deep programmatic advertising experience, including familiarity with DSPs, DMPs, and ad exchanges.

A proven track record of developing campaign strategies that influence advertiser investment in our client's media and advertising solutions.

JOBID: 1095438#LI-CELLA#LI-LS3#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.