• Marketing Specialist

    First State Bank (Gainesville, TX)


    First State Bank’s mission is to treat the community as our home, customers as our neighbors, employees as our family, and by so doing, create value for our shareholders. Our Core Values are: Genuinely Care, Trust, Relentless Improvement and Accountability. All FSB employees perform their daily job responsibilities following these guiding principles in all aspects.

    Summary:

    The Marketing Specialist supports VP Marketing and Public Relations by developing and executing comprehensive marketing initiatives that align with the Bank’s strategic objectives. This creative and detail-oriented professional will assist in the conception, production, and implementation of both digital and traditional marketing materials across multiple markets. The ideal candidate is a proactive contributor who thrives in a collaborative environment and enjoys building campaigns from the ground up. Experience with marketing analytics, social media advertising, and data-driven reporting is a strong plus.

    Essential Job Duties & Responsibilities:

    + Collaborate on the development, execution, and optimization of multi-channel marketing campaigns tailored to specific audiences and business goals.

    + Support strategic initiatives aimed at brand awareness, product promotion, and community engagement.

    + Design and produce creative assets for digital, print, video, and web using Adobe Creative Suite and other tools.

    + Maintain consistency with brand standards while finding creative approaches to engage audiences.

    + Collaborate with internal teams and external partners to generate content and promotional materials.

    + Build, manage, and optimize paid and organic social media campaigns across platforms.

    + Coordinate website edits and enhancements through external vendor platforms.

    + Create and distribute email marketing campaigns using Constant Contact, ensuring they are visually compelling and on brand.

    + Monitor campaign performance using tools such as Google Analytics, Meta Business Suite, and platform-specific dashboards.

    + Compile, analyze, and interpret marketing data to measure effectiveness and inform future strategies.

    + Assist in preparing monthly and quarterly marketing performance reports for leadership review.

    + Manage relationships with third-party vendors and agencies supporting SEO/SEM, paid media, promotional materials, and printing services.

    + Ensure all marketing materials comply with internal brand standards, regulatory requirements, and compliance guidelines.

    + Assist in the planning and promotion of internal and external events.

    Qualifications

    Knowledge, Skills & Abilities:

    + Bachelor’s degree in marketing, communications, or a related field preferred.

    + 2+ years of relevant marketing experience, preferably in a professional services or financial environment.

    + Proficient in Adobe Creative Suite

    + Experience with digital marketing platforms, including Google Analytics, Facebook Ads Manager, and email marketing tools.

    + Strong written and verbal communication skills.

    + Excellent organizational skills and attention to detail.

    + Ability to manage multiple projects and meet deadlines in a fast-paced environment.

    + Positive attitude, curiosity, and a passion for continuous learning and creativity.

    + Fluency in English.

     

    And other assigned duties.

     

    This job description is subject to change at any time