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Position Information

Posting Number 20113140

Position Title Enrollment Coordinator, College of Arts & Science

FTE 1.00

Position Type Staff

Department Marketing & Communications

Position Summary Information

Job Summary/Basic Function

About This Role:

Lead recruiting and marketing efforts for undergraduate and graduate programs within the College of Arts and Sciences including K-12 outreach and recruitment initiatives. The enrollment coordinator will report directly to the Associate Director of Enrollment Marketing in the Office of Marketing Communications and a dual report to the Dean within the College of Arts and Sciences.

What You’ll Do – Position Responsibilities:

+ Work with CoAS on branding and messaging strategies for academic programs through targeted research.

+ Serve as the college web liaison, updating and maintaining the CoAS website while focusing on accessibility and SEO while providing training and support for other users within the college.

+ Manage social media platforms to present a cohesive presence for the university and CoAS.

+ Serve as the marketing liaison and lead for recruiting activities and initiatives for CoAS.

+ Coordinate recruitment activities with directors and chairs of CoAS programs. Specifically, open house events, recruiting events, summer programs and New Student Orientation.

+ Collaborate with the Office of Admissions and Welcome Center to recruit prospective students, utilizing the university CRM (Slate).

+ Assist in outreach efforts by analyzing recruitment and enrollment data and by forming relationships with external constituents within school districts and others within the community.

+ Develop content for recruitment purposes in collaboration with subject matter experts.

+ Write and distribute news releases to promote students, faculty, staff and events.

+ Work with the Office of Alumni Affairs to promote CoAS programs to graduates and Assist with giving day event activities involving CoAS

+ Provide support for presentations by ensuring consistent and up-to-date messaging.

+ Perform other duties as assigned in support of university goals.

Key Competencies:

+ Strong written and verbal communication skills.

+ Ability to communicate effectively across campus constituents as well as with prospective parents and students.

+ Demonstrate project management expertise with attention to detail.

+ Commitment to delivering a high standard of customer service, ensuring the needs of clients and colleagues are met with professionalism and courtesy.

+ Ability to multitask and prioritize.

+ Experience writing content for various platforms.

+ Be a proven self-starter with a capacity to work both independently and collaboratively as part of a team.

+ Ability think creatively and outside of the box with strong problem-solving skills.

+ Be a team player by providing quality service to all levels of personnel and students through a collaborative approach to work with a positive attitude.

+ Ability to work occasional weekends on event days.

+ Excellent Microsoft Office skills and Adobe Creative Suite.

+ Must be able to work occasional evenings and weekends.

Physical Requirements: Ability to lift, load and transport marketing materials, displays and other equipment up to 35 lbs.

Job Conditions: This role entails office-based tasks with occasional on campus responsibilities, and rare occasions may involve attendance at off campus events. Must be able to work occasional evenings and weekends.

Who We Are:

Home to more than 17,000 students, Lamar University is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 120-degree options and a community that cares, Lamar students are always proud to be Cardinals. Lamar University strives to educate leaders, demonstrate excellence in student learning and career readiness, and pursue research with relevance.

Lamar University is committed to fostering an environment of teamwork where all students, faculty, and staff can learn, work, and become a part of our community.

Benefits:

+ Health, dental & vision insurance

+ Life insurance

+ State of Texas Retirement plans

+ Tuition covered at 100% for employees, spouses and/or eligible dependents.

+ Paid time off – vacation, sick, and holidays.

To see more information about the available benefits, please visit: Benefits – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/hr-services/benefits/index.html)

Minimum Qualifications

+ Bachelor’s degree; preferably in marketing, communication, business, or related field.

+ Will accept work experience relevant to the role in lieu of education requirements.

+ 1-2 years of related job experience.

+ Experience editing within a content management system.

+ Experience managing projects and working within time constraints.

EEO Statement

Lamar University is An Equal Opportunity Employer

Veteran's Preference Statement

Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

Preferred Qualifications

+ Prior experience in college recruitment environment, demonstrating familiarity with details and demands of marketing, student outreach, enrollment and yield.

+ Demonstrated success in development and executing strategic marketing plans to meet goals and enhance brand presence.

+ Skill in designing and distributing marketing publications, ensuring high-quality materials in alignment with branding standards.

+ Proficiency and experience in utilizing a range of technologies, which may encompass, but not limited to CRM systems (Slate preferred), Web content management systems, social media platforms and Adobe or other related design platforms.

+ Proficiency in advanced technical and computer skills to support administrative functions, including but not limited to MS Office Suite with a focus on PowerPoint and Excel.

+ Familiarity with electronic calendar management and video conferencing applications such as: Outlook, Zoom and Microsoft Teams.

Security Sensitive Statement

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

Salary $37,330 - $48,529

Work Hours

Application Information

Posting Date 07/10/2025

Close Date 08/15/2025

Open Until Filled No

Special Instructions