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**Company** Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

We are looking for a Manager, Creative Insights Lead to join Creative Studio—the dynamic, collaborative in-house agency responsible for developing and executing brand, marketing, design and storytelling initiatives across the Alaska and Hawaiian Airlines brands alongside our soon-to-be-launched single, combined loyalty program. Working closely with internal stakeholders across the organization, we deliver high-impact creative work that sparks travel stories, brand affinity and connection. We love what we do and believe you should too.

The ideal candidate will be highly organized, collaborative and comfortable sitting at the complex intersection of data, consumer insights, creativity and culture. As a people leader, the Manager, Creative Insights Lead will establish, refine and nurture briefs and define priorities that lead the team to do their best work while delivering on measurable business objectives.

Key Duties

+ Partner with both in-house creative teams and internal partners to develop big idea concepts rooted in guest insights and cultural relevance.

+ Lead strategic development across multiple brands, including brand strategy, positioning, tone of voice and copy/messaging frameworks.

+ Translate business objectives into inspiring creative briefs that are unique, innovative and actionable.

+ Conduct qualitative and quantitative research—guest analysis data, competitive audits, trend spotting, etc.

+ Build bridges between the right and left brains in our organization by collaborating across teams to ensure consistency and strategic alignment across campaign and project touchpoints.

+ Decipher, pitch and own new in-house project opportunities, including optimized processes, tools, and deliverables that drive efficiency and build upon the changing needs of the business.

+ Oversee and mentor copywriting team to ensure our words and ideas challenge set boundaries while still maintaining cohesion across our suite of brands.

+ Develop people through effective performance management and ongoing feedback; focusing on delegation for stretch assignments, developing the team to be able to handle changes in workload as the airline grows, looking at performance across the team, and time management.

+ Shape culture of team through action, presence and reinforcement of behaviors.

+ Stay plugged into new social trends, emerging platforms/technologies, AvGeek threads on Reddit, reality TV watercooler chats—basically any and all things that can influence culturally resonant creative thinking.

Job-Specific Experience, Education & Skills

Required

+ 5 years of experience in brand strategy, creative strategy, or a related field within an agency or in-house creative/marketing team.

+ 2 years of experience with direct people leadership.

+ Bachelor’s degree with a focus in the creative arts, marketing, or communications, or an additional two years of relevant training/experience in lieu of this degree.

+ Exceptional storytelling, writing, and presentation skills.

+ Strong planning and project management capabilities.

+ Experience with research methodologies and turning data into insights.

+ A collaborative mindset, comfortable working cross-functionally in a fast-paced and iterative environment.

+ High school diploma or equivalent.

+ Minimum age of 18.

+ Must be authorized to work in the U.S.

Preferred

+ Background in copywriting, journalism, psychology, anthropology, or design.

+ A portfolio of case studies or work that showcases bold ideas backed by your strategic impact.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Salary Range

$117,850 - $176,800 / year

Total Target Compensation Range (incl. bonus & equity)

$129,635 - $194,480

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

**Note:** We don’t typically hire at the top of the range.

Total Rewards

_Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status._

+ Free stand-by travel privileges on Alaska Airlines & Horizon Air

+ Comprehensive well-being programs including medical, dental and vision benefits

+ Generous 401k match program

+ Quarterly and annual bonus plans

+ Generous holiday and paid time off

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

**FLSA Status** Exempt

**Employment Type** Full-Time

**Regular/Temporary** Regular

**Requisition Type** Management

**Apply by 7:00 PM Pacific Time on** 7/24/2025

**Location** Seattle - Corporate HQ

**Regulatory Information** **Equal Employment Opportunity Policy Statement** It is the policy of Alaska Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

**Government Contractor & Department of Transportation (DOT) Regulations** Alaska Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Horizon Air and any employment offer will be withdrawn.

**A:** Y - T1

**L:** \#LI-B

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**Job Locations** _USA-WA-SeaTac_

**Requisition ID** _2025-14876_

**Category** _Corporate & Operations_