• Media Lead, Programmatic

    Kohl's (Menomonee Falls, WI)


    This position can be remote; however, if you reside near our offices in Menomonee Falls, WI, or New York City, NY, we request that you work onsite from Monday through Thursday, with the option to work remotely on Fridays.

     

    About the Role

     

    As Media Lead, Programmatic, you will lead, plan and execute Online Video (OLV), Display, Digital Out-of-Home (DOOH) and Direct Partnerships.

    What You’ll Do

    + Oversee programmatic and direct media planning and execution across OLV and Display

    + Establish and track benchmarks, analyze key performance indicators (KPIs) and Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) data to make optimizations and efficiencies, impact future planning and report campaign outcomes to stakeholders

    + Manage and implement channel budgets, timelines, campaign objectives, forecasts and actualizations

    + Own the testing roadmap for the channel(s) to drive innovation

    + Develop strong internal and external partnerships to ensure cohesive campaign delivery

    + Serve as a leader and guide for Media Coordinators

    + Suggest, implement and document processes and improvements as needed based on performance

    + Support daily campaign checks, optimizations and troubleshooting

    + Additional tasks may be assigned

     

    What Skills You Have

    Required

    + 3 - 5 years of previous experience working in programmatic media, display and video channels

    + Bachelor's degree in Marketing or related field

    + Proficiency in Microsoft Office and Google Suite

    + Expert-level proficiency in buying technology (DV360, Google Ads, Yahoo, MSAN, etc.)

    Preferred

    + Self-starter

    + Strong listening, negotiation and organization skills