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Description We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.

Responsibilities:

• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.

• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.

• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.

• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.

• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.

• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.

• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.

• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.

• Ensure accurate data tagging and tracking to enable personalized member experiences.

• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes. Requirements • Bachelor’s degree with at least 2 years of experience in marketing analytics or High School Diploma with 5 years of relevant experience.

• Proficiency in digital analytics platforms and tools such as Google Analytics, Tag Manager, and CRM systems.

• Strong background in data manipulation and reporting using Excel, Looker Studio, and Power BI.

• Experience managing advertising campaigns on platforms like Google Ads and Meta Ads.

• Solid understanding of attribution modeling, statistical analysis, and A/B testing methodologies.

• Knowledge of Python or R for data analysis and familiarity with machine learning concepts.

• Excellent analytical thinking and problem-solving skills to identify patterns and deliver insights.

• Effective communication skills to present complex data findings to diverse stakeholders. Technology Doesn't Change the World, People Do.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .