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Job Description :

Growth Campaign Manager

Hybrid - 3 days in office

Reporting To:** **VP, Marketing & Growth

Storyful is seeking a Growth Campaign Manager to build and execute marketing programs that directly fuel qualified leads, sales-pipeline growth and revenue. This is a hands-on, growth-focused role ideal for someone who thrives at the intersection of marketing and sales and who wants to directly influence how we engage enterprise buyers** **―and who is excited to use cutting-edge generative-AI and marketing-automation tooling to do it faster and smarter.

Key Responsibilities

Campaign Strategy & Demand Generation

+ **Design and manage integrated outbound campaigns (email, LinkedIn, events, webinars) that drive lead generation, audience engagement and qualified pipeline.**

+ **Own account targeting, list segmentation and audience prioritization in close partnership with sales.**

+ **Build ABM programs, outbound sequences and multi-channel campaigns.**

+ **Develop messaging frameworks, offer strategies and outreach structures for outbound efforts.**

+ **_Operationalise GenAI in the creative process: build and continually refine prompt-libraries in ChatGPT/Claude/Gemini to accelerate copywriting, persona-specific value props and A/B test variants._**

+ **_Spin up low-/no-code automations (Zapier, n8n, HubSpot Workflows) that connect Storyful’s data feeds, AI services and marketing channels, reducing manual work and improving speed-to-market._**

Sales Collaboration & Lead Management

+ **Partner with sales to align campaign targeting, lead scoring and MQL hand-off processes.**

+ **Manage and optimize lead flow from inbound, outbound and event-driven campaigns.**

+ **Maintain attribution, reporting and pipeline tracking through HubSpot and Salesforce.**

+ **Support event follow-up, webinar conversion and post-campaign sales-acceleration activities.**

+ **_Deploy AI-powered enrichment (e.g., Clearbit + OpenAI functions) to auto-populate firmographic/intention signals for faster follow-up._**

Cross-Functional Collaboration

+ **Collaborate with the Marketing Coordinator on asset build-out, list uploads and platform execution.**

+ **Work with the Content Marketing Manager on outbound messaging, prospecting content and sales-enablement materials.**

+ **Integrate Storyful’s intelligence into commercial outreach.**

+ **_Lead quarterly “AI enablement” workshops to upskill marketing & sales colleagues on effective prompt-writing, LLM QA and responsible-AI practices._**

Campaign Optimization & Performance Management

+ **Monitor performance data, analyses conversion metrics and continuously optimize targeting and messaging to improve results.**

+ **Own dashboards and KPIs tied to lead volume, qualified-pipeline contribution and sales alignment.**

+ **_Use Python/SQL or Looker Studio to query LLM-generated experiments, identify winning prompts and automate roll-outs._**

Generative-AI & Automation Stewardship** **_(new section)_

+ ***** **_Serve as Storyful’s internal “prompt engineer” for growth marketing—design, test and version control prompts that power AI copy, image or video generation._**

+ ***** **_Evaluate new AI/automation vendors (LLM APIs, RAG frameworks, orchestration layers) and manage pilots, security reviews and ROI analysis._**

+ ***** **_Champion ethical best practices for GenAI use, ensuring brand safety, bias mitigation and compliance with data-privacy policies._**

Qualifications

+ **2-4 years in B2B demand generation, growth marketing, ABM or sales development.**

+ **Direct experience running outbound programs and lead-gen campaigns.**

+ **Strong understanding of B2B funnels, pipeline development and sales-marketing alignment.**

+ **Experience with HubSpot, Salesforce, LinkedIn Navigator, Clay** **and modern marketing-automation platforms (e.g., HubSpot Workflows, Marketo, Iterable).**

+ **Excellent written communication skills,** **plus demonstrated ability to craft, iterate and document AI prompts that outperform baselines.**

+ **Analytical mindset with ability to interpret performance data and optimize for results.**

+ **Comfortable working cross-functionally with marketing and sales teams.**

+ **Hands-on proficiency with at least one GenAI stack (OpenAI/Anthropic API, LangChain, Hugging Face Pipelines) and familiarity with Python or JavaScript for simple automations/APIs.**

+ **Experience configuring low-code workflow tools (Zapier, n8n, Make, UiPath) to orchestrate multi-step marketing processes.**

+ **Interest in media, content marketing, audience intelligence or communications sectors strongly preferred.**

+ **Bachelor’s degree in Marketing, Communications, Journalism, Business or related field.**

Job Category: Storyful - Intelligence

Pay Range: 95000 - 125000 + Bonus

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Storyful is the world’s social media intelligence agency.

Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.

We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.