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Assistant Manager, Global Marketing, Special…
- The Estee Lauder Companies (New York, NY)
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Description
This role is responsible for developing and executing Global Special Events Programs that align with the Clinique brand strategy, meets Regional/local market needs, and enhance consumer engagement.
+ Spearhead the development, strategy, and execution of impactful Global Special Events Programs, a blend of large-scale flagship events (1-2 annually) with agile, market-driven Flash/White Lightning Events (5-10 per year, adaptable based on needs). These events should captivate audiences while driving measurable business outcomes through storytelling and engaging, immersive counter experiences.
+ Develop innovative, out-of-the-box Event concepts that resonate with Markets, Retailers, Consultants, and Clients while also aligning with Clinique’s brand strategy, seasonal themes, and Regional/local market priorities.
+ Utilize strategic thinking, creativity, and innovation in planning and building strong Special Event programs through close collaboration with Global partners and Cross-Functional teams. Lead discussions with Regional teams to integrate market and local business priorities with both Clinique and Estee Lauder Companies initiatives.
+ Responsible for all necessary paperwork for program execution including Runway, Fact Sheets, Cost of Goods calculations, Design Validation Forms, forecast assessment (where applicable) and program postings on the GMW.
+ Oversee timelines, milestones, and deadlines in partnership with Cross-functional teams.
+ Where applicable, develop engaging kits, GWPs (Gifts with Purchase), and sampling strategies to support recruitment/conversion and enhance event experiences. Partner with Product Development in the creation and maintenance of exclusive shades for Special Event sampling programs (where applicable).
+ Ensure Regions receive comprehensive Event execution details, including written guidelines for event collateral, assets, and (where applicable) kits / sample forecast submissions. Facilitate seamless program implementation through the GMW (Global Marketing Website) and/or email correspondence.
+ Partner with Global Education to ensure Consultants are well-trained for seamless execution of in-store events.
+ Track and document the performance of Special Events, delivering comprehensive global recaps to measure success and identify opportunities for improvement
Qualifications
+ College/University degree preferred.
+ Position requires 3-5 years of related experience.
+ Strong creative skills and a positive, energetic, proactive attitude required.
+ Ability to think strategically and to conceptualize and implement new ideas.
+ Must be self-motivated and determined.
+ Excellent organizational and time management skills, highly detail oriented, ability to follow up un-prompted.
+ Strong interpersonal skills and the ability to interact with all levels of management.
+ Able to take initiative, anticipate next steps and offer recommendations of possible solutions.
+ Should demonstrate a passion for their work and must understand the Clinique brand's philosophy and point of difference
+ Well versed in computer programs such as Word, Excel and PowerPoint..
+ Working knowledge / familiarity with ELC analytic programs such as SAP, Qlikview and Data Warehouse a plus.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].
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