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Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Electric Power Division:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

We are seeking a strategic and data-driven **Customer Experience & Segmentation Director** within the Electric Power Division to drive customer-centric growth initiatives across our power generation business. This role will be responsible for developing and executing segmentation strategies that enhance customer understanding, optimize go-to-market approaches, and inform product, service, and marketing decisions.

The ideal candidate will combine deep analytical expertise with strong business acumen and a passion for translating insights into action. This role is pivotal in shaping how we engage with diverse customer segments—from utilities and industrials to EPCs — across global markets.

+ Develop behavior-based customer segmentation profiles

+ Map customer journeys to identify decision timelines and criteria, opportunities for early and often engagement and the key criteria that matter most.

+ Improve personalized multi-channel customer recommendations and personalized marketing

+ Bring a differentiated behavioral segmentation understanding and establish a customer experience strategy

+ Work with Electric Power business Vice Presidents to embed customer segmentation in business reporting, go-to-market strategy, product and marketing strategy and digital

+ Be a trusted coach for potential leaders focusing on improved business and financial acumen, leadership, performance management, and employee insights action plans

+ Build an EP leadership program that can be leveraged with leaders, focusing on situational business-based scenarios including executive presentations, storytelling, and communication.

+ Provide support and development for customers, dealers, and Caterpillar tools, including Specsizer and Salesforce.

+ Oversee and facilitate the expansion of customer engagement with Caterpillar’s PowerHub platform for online sizing, configuration, and online product ordering.

Job Requirements:

+ Degree required

+ 10+ years of Sales or Marketing Experience

Top Candidates will also have:

+ Previous customer segmentation experience

+ Previous experience in developing commercial strategies

+ An understanding of digital, including eCommerce

Skills Requirements:

+ **Customer Focus** : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

+ **Decision Making and Critical Thinking** : Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

+ **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

+ **Business Development:** Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.

+ **Value Selling** : Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

Additional Information:

+ This role will be onsite 5-days per week in Irving, TX or Mossville, IL with <20% travel.

+ Visa Sponsorship is not offered for this role.

+ Domestic relocation will be available.

Summary Pay Range:

$185,400.00 - $278,160.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

+ Medical, dental, and vision benefits*

+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

+ 401(k) savings plans*

+ Health Savings Account (HSA)*

+ Flexible Spending Accounts (FSAs)*

+ Health Lifestyle Programs*

+ Employee Assistance Program*

+ Voluntary Benefits and Employee Discounts*

+ Career Development*

+ Incentive bonus*

+ Disability benefits

+ Life Insurance

+ Parental leave

+ Adoption benefits

+ Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

July 15, 2025 - July 21, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .