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GENERAL SUMMARY:

The Specialist, Public & Media Relations supports public relations, communications and storytelling strategies that enhance the power of the Henry Ford Health brand. With the curiosity of a reporter, the specialist is committed to developing relationships with subject matter experts and identifying impactful stories with the potential to generate earned media and other opportunities across a variety of audiences. The specialist pitches stories to media partners; creates and curates press releases, news articles, media advisories, social media, and other digital content; fields media requests in an appropriate and timely manner. Committed to staying up to date on current events, the specialist works to identify meaningful ways Henry Ford Health experts can contribute to local and national conversations and helps the team measure success. The specialist also works regularly with other communications, marketing and consumer experience colleagues to highlight positive news coverage and assist with executive communications. Committed to personal growth and career development, the specialist is passionate about advancing the health and well-being of our community. This position reports to the Manager, Public & Media Relations Strategy.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

+ Supports public and media relations by developing and implementing strategic, proactive and innovative public relations and storytelling strategies promoting advancements in areas including continued system development projects, research, clinical care, and medical education; community health and mission-based storytelling; philanthropic gifts, and more.

+ Develops and maintains trusted relationships with key internal partners

+ Builds and maintains strong relationships with and knowledge of mainstream and industry media outlets, actively pitches stories in support of key partners

+ Creates and posts engaging and informative press releases, news articles, media advisories and other content

+ Works with communications colleagues to highlight positive news coverage on social media and internal communications

+ Works closely with leaders to track and share metrics for engagement from communications plans and projects, and can assist team in assembling newsletters or other similar content

+ Knows or is willing to learn how to use media distribution and monitoring services

+ Assists with major media and other events as needed

+ Assists with executive communications as needed

+ Serves on-call after hours and weekends as needed

EDUCATION/EXPERIENCE REQUIRED:

+ Minimum of Bachelor's degree (B.A.) from four-year college or university in Public Relations, Communications, or a related field - or equivalent.

+ A minimum of two (2) years of experience in public relations, communications, or a related field.

+ Exceptional oral, written, and digital communication skills.

+ Excellent people skills - works extremely well with a broad cross-section of leaders.

+ Must be a critical thinker, able to distill and communicate complex medical and other concepts across broad audiences. Must be guided by a passion for storytelling, natural curiosity, and a collaborative client partner orientation.

+ Able to attend to multiple projects, accounts, and complex issues with an orientation to strategic focus, innovation, creativity and attention to detail and accuracy.

Additional Information

+ Organization: Corporate Services

+ Department: Public Relations

+ Shift: Day Job

+ Union Code: Not Applicable

Additional Details

This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.

Overview

Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers .

Benefits

The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.

Equal Employment Opportunity/Affirmative Action Employer

Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is

committed to the hiring, advancement and fair treatment of all individuals without regard to

race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,

weight, marital status, family status, gender identity, sexual orientation, and genetic information,

or any other protected status in accordance with applicable federal and state laws.