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Marketing Specialist - Paid Media (Affiliate…
- US Bank (Minneapolis, MN)
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At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
This role is responsible for the development and implementation of marketing strategies via the affiliate and paid search marketing channels in support of critical business line growth goals. Delivers measurable, customer-centric marketing programs to maximize customer engagement and growth. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Essential Function
- Working closely with third party affiliate and paid search marketing agencies to assess and optimize performance of critical acquisition marketing channels with the goal of maximizing new account production while ensuring that we’re operating as efficiently as possible.
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week.
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Two to four years of experience in marketing industry
Preferred Skills/Experience
- Hands-on experience working with affiliate partners
- Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
- Ability to work independently and have proven ability to complete projects on target, on time, and on budget
- Able to adapt based on data/research and learnings from prior campaigns
- Organizational, interpersonal, and relationship building skills
- Well-developed written and oral communication skills, including presentation skills
- Ability to multi-task and manage multiple partners and projects at one time
- Analytically and data focused with the ability to assess campaign performance
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
+ Healthcare (medical, dental, vision)
+ Basic term and optional term life insurance
+ Short-term and long-term disability
+ Pregnancy disability and parental leave
+ 401(k) and employer-funded retirement plan
+ Paid vacation (from two to five weeks depending on salary grade and tenure)
+ Up to 11 paid holiday opportunities
+ Adoption assistance
+ Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
E-Verify
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $75,905.00 - $89,300.00
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
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