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Company Overview:

Empowering Health, Enriching Lives: True Care’s Enduring Mission

At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers health and enriches lives.

Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish best. Hence, we endeavor to make this sanctuary a haven of health and happiness.

We pledge to create a nurturing environment where our clients and their families feel heard, valued, and supported. Our highly trained and empathetic professionals are not just caregivers but partners in the pursuit of well-rounded wellness. With a focus on open communication, collaboration, and respect, we forge lasting relationships that transcend the boundaries of traditional healthcare.

Our mission is to be a guiding light, illuminating the path toward optimal health and well-being. As we navigate challenges and triumphs together, we remain resolute in our dedication to uplifting lives, one compassionate interaction at a time.

At True Care, we don't just offer home healthcare – we offer hope, healing, and a brighter tomorrow.

Reporting to: VP of Business Development

Position: Homecare Sales Representative - Community Outreach

As a Homecare Sales Representative, you will play a critical role in building strong community ties and driving referral growth. You’ll be responsible for increasing brand awareness, generating client referrals, and fostering strategic partnerships within local communities. Your ability to connect with diverse groups will help ensure True Care’s services are accessible, trusted, and visible across the region.

Key Responsibilities:

+ Proactively identify and cultivate referral sources to grow True Care’s client base.

+ Build and maintain relationships with community organizations, healthcare providers, religious institutions, and local groups.

+ Nurture long-term partnerships that align with True Care’s mission and support sustainable community outreach.

+ Design and implement outreach strategies tailored to local community needs, including developing culturally relevant materials and campaigns.

+ Represent True Care at community events, health fairs, and networking opportunities; serve as a brand ambassador to promote our services.

+ Maintain accurate and timely documentation of outreach activities and leads in Salesforce.

+ Work closely with internal teams to ensure seamless follow-up, intake, and onboarding processes for referred clients.

+ Adapt to organizational needs and support special projects as assigned.

Qualifications:

+ Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field

+ 3+ years of experience in community outreach, business development, account management, or sales — ideally within the healthcare, nonprofit, or service-based sectors

+ Proven ability to generate leads, build partnerships, and convert prospects into clients

+ Strong communication, public speaking, and relationship-building skills

+ Cultural competency and a demonstrated ability to engage with diverse communities

+ Proficiency in Microsoft Office and Salesforce CRM (or similar CRM tools)

+ Valid driver’s license and willingness to travel locally for outreach activities

Key Performance Indicators (KPIs):

+ Referral Growth: Generate 15–20 new client referrals per month.

+ Community Engagement: Conduct outreach to at least 4 new community members or organizations per month.

+ Strategic Partnerships: Establish 3+ new partnerships per quarter.

+ CRM Accuracy: Ensure 100% accurate data entry in Salesforce, updated within 48 hours of contact.

+ Start-of-Care Conversion: Achieve 7+ successful service starts per month.

Equal Opportunity Statement:

True Care is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, ethnicity, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other protected status under applicable law.

Department

Community Outreach

Employment Type

Full-Time

Minimum Experience

Experienced

Compensation

$65k - $85k