• Marketing Insights Researcher - Public Affairs

    Meta (Washington, DC)


    Summary:

    We’re seeking a marketing researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook’s communications and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing / communications strategy and execution.

    Required Skills:

    Marketing Insights Researcher - Public Affairs Responsibilities:

    1. Design and execute quantitative and qualitative research to support the Facebook company’s Public Affairs marketing team

    2. Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights

    3. Test and refine the effectiveness of creative executions and campaigns

    Minimum Qualifications:

    Minimum Qualifications:

    4. 8+ years of qualitative and quantitative primary research experience

    5. Experience working on political campaigns or public affairs issues

    6. Experience executing full-cycle research from survey design, discussion guide creation, and reporting

    7. Experience designing the right methodological approaches to answer questions and proven experience defending insights and approaches

    8. Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness

    9. Demonstrated experience with clear written communication and storytelling skills

    10. Experience distilling insights into deliverables that creative teams can use to drive tactics (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)

    Public Compensation:

    $138,000/year to $188,000/year + bonus + equity + benefits

    **Industry:** Internet

    Equal Opportunity:

    Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

     

    Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].