"Alerted.org

Director, CTV Media Planning Research and Campaign Optimization Analyst

Employment Type: Full-Time

Pixalate is an online trust and safety platform that protects businesses, consumers and children from deceptive, fraudulent and non-compliant mobile, CTV apps and websites. Our software and data have been used to unearth multiple high profile criminal and illegal surveillance cases including:

+ Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says (https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510)

+ Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV (https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/)

+ Washington Post: Your kids’ apps are spying on them (https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/)

+ Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire (https://www.propublica.org/article/google-display-ads-piracy-porn-fraud)

+ ABC7 News: The State of Children's Privacy Online (https://www.youtube.com/watch?v=qhFAxvs-mBY)

+ NBC News: How many apps are tracking your children (https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child)

Our team of lawyers, data scientists, engineers, economists and researchers span globally with presence in California, New York, Washington DC, London and Singapore.

About the Role

We are seeking a Director, CTV Media Planning Research and Campaign Optimization analyst to serve as our subject matter expert  on Connected TV supply chain trends, media planning strategies, and campaign optimization.

This newly created role parallels the responsibilities of an equity research analyst in the financial industry, delivering authoritative intelligence that assists our clients with CTV media planning and budget allocation utilizing Pixalate’s data and ratings..

Key Responsibilities

CTV Media Planning & Supply Chain Expertise

+ Monitor and analyze global CTV supply chain trends and media planning strategies across major platforms including Roku, Amazon Fire TV, Samsung TV Plus, and other CTV app stores

+ Deep understanding of CTV technical concepts including channels, app stores, bundle IDs, and their impact on campaign performance

+ Understanding of open ad ecosystem CTV bid requests and responses to identify optimization opportunities

+ Evaluate CTV inventory quality, pricing transparency, and media planning opportunities

+ Track weekly and monthly changes in bundle IDs, channels, and app ecosystems worldwide

+ Develop comprehensive understanding of CTV supply chain dynamics and media buying best practices

Data Analysis & Reporting

+ Analyze Pixalate's proprietary CTV dataset to identify emerging trends, anomalies, and opportunities

+ Work closely with product management to further reimagine, refine and QA Pixalate CTV ratings

+ Create detailed reports and insights on CTV supply chain performance and industry developments

+ Contribute to the development of the world's first analyst ratings for the CTV advertising ecosystem

+ Translate complex data findings into clear, actionable business intelligence for both market consumption and client use

Sales & Client Optimization

+ Develop sales collateral and presentation materials highlighting key CTV insights and industry trends

+ Support quarterly business reviews (QBRs) with data-driven insights on recent platform changes and market developments

+ Provide strategic CTV campaign optimization recommendations to clients based on proprietary data analysis

+ Advise clients on CTV campaign targeting, bidding strategies, and inventory selection using insights from channels, app stores, and bundle ID performance

+ Analyze open ad ecosystem CTV bid requests and responses to provide actionable optimization guidance

+ Collaborate with sales teams to deliver actionable media planning guidance that improves campaign performance and ROI

+ Offer expert consultation on CTV advertising quality, fraud prevention strategies, and media plan optimization

Industry Leadership & Thought Leadership

+ Present CTV research findings and insights at industry conferences, webinars, and seminars

+ Lead brown bag sessions and educational workshops for clients and industry stakeholders

+ Represent Pixalate as the authoritative voice on CTV supply chain intelligence at key industry events

+ Publish thought leadership content and research reports that establish industry standards

+ Build relationships with key stakeholders across the CTV ecosystem and media agencies

Required Qualifications

+ 3-5 years of experience specifically in the Connected TV advertising ecosystem

+ Experience at an ad agency or ad tech company (DSP/SSP) with a focus on CTV media planning and buying

+ Experience with Nielson and/or Comscore Ratings products

+ Experience in research analysis, market intelligence, or similar analytical roles (equity research background preferred)

+ Strong analytical skills with proficiency in data analysis tools and Excel

+ Deep understanding of CTV advertising ecosystem including channels, app stores, bundle IDs, and their impact on campaign performance

+ Experience analyzing open ad ecosystem CTV bid requests, responses, and programmatic auction dynamics

+ Proven track record of presenting complex data and insights to senior executives and industry audiences

+ Hands-on experience with CTV media planning, campaign optimization, and advertising operations in agency or DSP environments

+ Excellent written and verbal communication skills

+ Ability to translate technical concepts into business-friendly insights

Benefits

We focus on doing things differently and challenge each other to be the best we can be.

+ Excellent benefits package, including medical, dental, and vision insurance

+ Premiums 100% covered for employees and 50% covered for dependents

+ Unlimited PTO

+ 401k

+ Monthly internet reimbursement

+ Casual work environment

+ Opportunity for advancement

+ Fun annual team events

+ Being part of a high performing team that wants to win and have fun doing it

+ Extremely competitive compensation

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