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Summary This position is located at the William S Middleton VA, Madison, WI, Complexity level 1B, in the Education dept.. A Patient Education/Outreach Coordinator provides one central location for obtaining information about VA benefits, programs & services. The Incumbent will Coordinate plans, organize drives, direct, evaluate, and report local position related actions/activities. The incumbent provides one central location for obtaining information about VA benefits, programs & services. Responsibilities The Patient Education/Outreach Coordinator leads the facility's efforts to integrate Communication and Education among healthcare providers and patients. This position is responsible for establishing and managing communications plans that identify target audiences, appropriate messages, activities, and resources needed for effective communication, and effective communications plan for change management, incorporate multiple channels to manage expectations and disseminate project progress. Incumbent is responsible for supporting and guiding facility VHA public affairs officers and stakeholders about Patient Education. Interacts and partners with existing State and Local offices that serve veterans and their interests. Oversees Patient Education/Outreach Coordinator's online presence and web content and leads innovations to keep facilities Patient Education/Outreach Coordinator on the cutting-edge. Ensures accountability via written communication as it relates to Patient Education/Outreach Coordinator as each of these communication skills contributes importantly to the way VHA communicates with Veterans, Congress, our dedicated volunteers, the public and employees. Establishes and manages the training plans and design and perform needs assessments within the project relative to functional and training needs and project effectiveness. Based on the Patient Education/Outreach Coordinator Program, develops and updates a facility-specific Patient Education/Outreach Coordinator implementation plan that includes developing a mission/vision statement, establishing a local team, leading team efforts, identifying local providers as champions, and developing Patient Education/Outreach Coordinator roles and responsibilities. Establishes, develops, and implements local Patient Education/Outreach Coordinator-related goals, strategies to meet goals, identifies responsible parties, tracks progress, including monitoring goals/activity status, and reports status/progress to medical center management. Incumbent formulates a marketing strategy from research, reports, products and organizational data. Designs, conducts and evaluates innovative means to advertise and market products of the Patient Education/Outreach Coordinator and Social Media Program. This includes creative writing and direct communication with all levels of personnel internal and external to the VAMC/HCS. Analyzes participation trends, customer markets, needs of the consumer and advises the VAMC/HCS leadership team on concerns and trends. Recommends specific approaches for managing special issues and findings; such as developing new channels to reach Vets through other program from the state and county; building partnerships within the community. Incumbent represents the VAMC/HCS at forums, conferences, and meetings. Delivers presentations to all levels of the VAMC/HCS, service organizations, and veterans, family members and caregivers. Presentations are designed to inform the audience about Patient Education/Outreach Coordinator Program, Patient Education/Outreach Coordinator products, Patient Education/Outreach Coordinator capabilities, and healthcare issues. For example new Patient education guide, monthly newsletters to Veterans, coordinate classes offered for veterans i.e.; diabetes education, smoking cessation, healthy eating etc. Develops multimedia campaign materials (e.g., printed articles, brochures, videos, newsletters) that relate to Patient Education to enlighten target population. Researches and writes articles, news releases and briefs for inclusion in publications and for release to other media. Any clinical/medical related information included it's obtained through other sources (i.e. Doctors, Nurses, SMEs, etc). Uses the World Wide Web to maximize outreach efforts. Design and maintains social media pages for the PERC and Education Service. Conducts required coordination and obtains clearances as required for release of information. Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc. Incumbent Disperses Patient Education Materials using the KRAMES online system. Represents the William S Middleton VA at the VISN and national levels on calls and conferences related to Patient Education and Outreach. Maintains liaison with VISN and national Patient Education/Outreach Coordinator teams and coordinators to ensure correct, current and accurate portrayal of information is provided to meet objectives, such as number of PERC visitors/users, class enrollments, and affiliations with outside organizations. The incumbent consults with representatives of academia and industry on marketing and advertising trends and application techniques. Work Schedule: Monday-Friday: 7:30am-4:00pm and may include some evenings. Telework: Not Authorized Virtual: This is not a virtual position. Financial Disclosure Report: Not required Requirements Conditions of Employment You must be a U.S. Citizen to apply for this job. All applicants tentatively selected for VA employment in a testing designated position are subject to urinalysis to screen for illegal drug use prior to appointment. Applicants who refuse to be tested will be denied employment with VA. Selective Service Registration is required for males born after 12/31/1959. Must be proficient in written and spoken English. You may be required to serve a probationary period. Subject to background/security investigation. Selected applicants will be required to complete an online onboarding process. Must pass pre-employment physical examination. Participation in the seasonal influenza vaccination program is a requirement for all Department of Veterans Affairs Health Care Personnel (HCP). Choose VA: Total-Rewards-of-an-Allied-Health-VA-Career-Brochure.pdf Qualifications To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 07/29/2025. Basic Requirements: United States Citizenship: Citizen of the United States. (Non-citizens may only be appointed when it is not possible to recruit qualified citizens in accordance with VA Policy.) English Language Proficiency: Dietitian candidates must be proficient in spoken and written English in accordance with 38 U.S.C. § 7403(f). Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-11 position you must have served 52 weeks at the GS-09. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment. You may qualify based on your experience and/or education as described below: Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-09 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include, but are not limited to: Specialized Experience at the GS 11 Grade Level: Listed below are the competencies required to successfully perform the duties of the position which include but are not limited to: Knowledge and understanding of the full range of principles, concepts, and techniques of marketing, advertising and salesmanship and the ability to transform these requirements into a working, viable program. Skill in editing web pages and creating links and using social networking technology; Knowledge of and skill in automated data processing applications, e.g., desktop publishing, graphics, Etc. to be able to design, establish, and operate in the operation of state-of-the-art personal computer (PC) equipment; Skill in audio-visual techniques to assist in preparation of radio, television, slide show, speech Materials or other methods of communication; Skill in organizing and communicating ideas and thoughts effectively through written correspondence and oral presentation, Skill, knowledge and ability to analyze a variety of research reports, studies, fact sheets, and other documents and translate from analytical to commonly understood language. OR, Education: Applicants may substitute education for the required experience. To qualify based on education for this grade level you must have: Ph.D. or equivalent doctoral degree OR 3 full years of progressively higher level graduate education leading to such a degree OR LL.M., if related OR, Combination: Applicants may also combine education and experience to qualify at this level. You must have an combination of specialized experience and education beyond a Masters Degree. You will be rated on the following Competencies for this position: Conflict Management Creative Thinking Critical Thinking Decision Making Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Note: A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. Physical Requirements: Work is primarily sedentary, but may require periods of standing during presentations, briefings, speeches, health fair activities, etc., although some slight physical effort may be required. For more information on these qualification standards, please visit the United States Office of Personnel Management's website at https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/. Education IMPORTANT: A transcript must be submitted with your application if you are basing all or part of your qualifications on education. Foreign Education: To be creditable, college and/or university degrees earned outside the U.S and its territories must be evaluated by ACEND and meet ACEND's International Dietitian Education standards which are designed to provide graduates with the knowledge and competencies to sit for the CDR credentialing exam. IMPORTANT: A transcript must be submitted with your application if you are basing all or part of your qualifications on education. Note: Only education or degrees recognized by the U.S. Department of Education from accredited colleges, universities, schools, or institutions may be used to qualify for Federal employment. You can verify your education here: http://ope.ed.gov/accreditation/. If you are using foreign education to meet qualification requirements, you must send a Certificate of Foreign Equivalency with your transcript in order to receive credit for that education. For further information, visit: https://sites.ed.gov/international/recognition-of-foreign-qualifications/. Additional Information Receiving Service Credit or Earning Annual (Vacation) Leave: Federal Employees earn annual leave at a rate (4, 6 or 8 hours per pay period) which is based on the number of years they have served as a Federal employee. Selected applicants may qualify for credit toward annual leave accrual, based on prior work experience or military service experience. This credited service can be used in determining the rate at which they earn annual leave. Such credit must be requested and approved prior to the appointment date and is not guaranteed. This job opportunity announcement may be used to fill additional vacancies. If you are unable to apply online or need an alternate method to submit documents, please reach out to the Agency Contact listed in this Job Opportunity Announcement. Under the Fair Chance to Compete Act, the Department of Veterans Affairs prohibits requesting an applicant's criminal history prior to accepting a tentative job offer. For more information about the Act and the complaint process, visit Human Resources and Administration/Operations, Security, and Preparedness (HRA/OSP) at The Fair Chance Act.