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Description

Responsibilities

Take day-to-day ownership of all aspects of assigned accounts. This role is hands-on execution

Maintain accountability for the overall health, support, and growth of AMS’s programmatic clients - ensuring team operations, deliverables, and financials are commensurate with client expectations

Display understanding of client goals and performance to develop successful strategies (with the guidance of Supervisor & Director) to exceed campaign expectations

Accurately launch campaigns in multiple systems, ensuring ad tags, tactics, creative, and measurement solutions are implemented as expected and follow best practices

Analyze and organize data into actionable insights and learnings

Polished strategy presentation – an understanding of how to present insights and optimization recommendations while considering marketing/business challenges the clients maybe facing

Assist with new business proposals

Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities

Assist in the growth of junior team members, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications

Lead regular training sessions (both formal or informal) to present and learn new strategies or platform features that may improve results or drive incremental business

Qualifications

Minimum requirement of 4+ years of relative programmatic buying experience in, but not limited to, strategic planning, client management, data analysis, execution, and leadership

Bachelor’s degree or equivalent experience is required

Expertise in one or multiple of the following platforms required: The Trade Desk, DV360, Xandr, Amazon, Verizon

Proficiency working in the following tools required: Moat, IAS, Double Verify, DCM, DFP, Flashtalking

Proficiency in advanced level Microsoft Excel (pivot tables), Word and PowerPoint required

High proficiency in cross tactic approach, DOOH, CTV/OTT, Display, Native, etc. required

Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur, a must-have

Proficient knowledge of both the buy and sell side of the programmatic ecosystem, inclusive of DSPs, SSPs, and Publisher Side - Ad Servers, required

Process oriented, with the ability to prioritize and manage multiple tasks. Time & project management skills are critical

Excellent writing, communication, and organization skills, both internally and externally, are essential

Agency or marketing experience is strongly preferred

Requirements Media Relations, Digital Media, Communication Strategies, Corporate Communications, Digital Media Planning Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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