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The Senior Product Manager, HCP Non-Personal Promotion (NPP) Marketing is responsible for developing and executing non-personal promotional (NPP) strategies for Rexulti in Agitation Associated with Dementia (AAD) or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD). This role focuses on digital engagement, media strategy, and omnichannel execution to enhance HCP awareness, education, and adoption.

This individual will collaborate cross-functionally with sales, medical affairs, market access, digital, and commercial operations to ensure HCP marketing efforts are data-driven, integrated, and optimized for maximum impact. You will report to the Associate Director, Consumer Marketing.

This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy.

Job Description:

+ **NPP Strategy & Digital Execution:** Develop and execute omnichannel NPP campaigns, including email, social, programmatic media, and CRM initiatives.

+ **HCP Targeting & Content Optimization:** Align messaging and content strategy to enhance engagement with key HCP audiences.

+ **Market Access Pull Through:** Support incorporation of market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts.

+ **Omnichannel Integration:** Work with digital and omnichannel teams to ensure NPP efforts are integrated into broader brand marketing. Develop personalized content and orchestrate digital customer engagement plans.

+ **Performance Measurement & Optimization:** Track key performance indicators (KPIs) to evaluate campaign effectiveness and refine future strategies.

+ **Cross-Functional Collaboration:** Partner with field marketing, analytics, and sales teams to optimize HCP engagement.

+ **Agency & Vendor Management:** Manage external agencies and media vendors to ensure effective execution and alignment with brand strategy.

Minimum Qualifications:

+ Bachelor's degree in Business, Marketing, or a related field

+ 4+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or digital promotion

Preferred Knowledge, Skills, and Abilities:

+ MBA

+ Experience in CNS, psychiatry, or related therapeutic areas

+ Proven ability to develop and execute NPP and omnichannel marketing strategies, including email, programmatic advertising, and digital engagement

+ Strong analytical skills, with experience leveraging data and insights to refine marketing execution

+ Excellent collaboration and communication skills, with experience working in cross-functional teams

+ Vendor and agency management experience, ensuring timely and high-quality execution of marketing programs

+ Ability to work in a matrixed environment, managing multiple priorities and aligning stakeholders

+ Ability to track and manage budgets

Our Benefits:

+ Comprehensive medical, dental, vision and prescription drug coverage

+ Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance

+ Tuition reimbursement

+ 401(k) match

+ PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits

Competencies

**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.

**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

**Respectful Collaboration -** Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

**Empowered Development -** Play an active role in professional development as a business imperative.

Minimum $146,955.00 - Maximum $210,100.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws.

**Company benefits** : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka .

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request ([email protected]) .

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