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Digital & Integrated Campaigns Officer

Wayne State University is searching for an experiencedDigital & Integrated Campaigns Officerat its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

JOB PURPOSE

Participate in the planning, development, and implementation of a comprehensive, digital-first strategy to increase philanthropic support through a multi-channel approach. Support the management of the university’s philanthropy call center. Solicit prospective and current donors through targeted, digital-first annual fundraising campaigns, including social media campaigns, while prioritizing the overarching donor experience. This position reports to the Associate Director, Digital and Integrated Campaigns.

ESSENTIAL FUNCTIONS

(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or

without reasonable accommodation. The essential functions are listed in order of importance.)

Support the management of the university’s philanthropy call center. Track results for the program’s fundraising and engagement campaigns. Provide ongoing training to, and evaluate the performance of, student callers. Serve as a liaison to call center partners. 30%

Execute specialized digital campaigns, email marketing initiatives, Giving Day projects, and other activities that support the growth of the donor pipeline. Strengthen and expand the use of digital media as a solicitation tool to increase philanthropic revenue. Collaborate with the Donor Experience team and other division colleagues to ensure cohesive branding and consistent messaging for all donor communications. 25%

Draft compelling, impactful copy for digital solicitation campaigns to support the fundraising goals of the team. Execute specific solicitation strategies for various constituent groups including alumni, donors, friends, faculty/staff, and students. Use data and analytics to prepare detailed reports on campaign results and identify areas for improvement. 15%

Prepare reports, analyze data, and update monthly key performance indicators. Provide recommendations to ensure call center efficiency with a focus on current telemarketing trends. 15%

Provide support and partnership to schools, colleges, and other fund-seeking units for strategy development and special population identification. Collaborate with other development units to ensure operational efficiencies within the team. 10%

Network with outside professional groups and organizations to keep abreast of current industry trends and best practices related to digital marketing campaigns, telemarketing, and related technology innovations. Represent the Donor Experience team at industry or community meetings at the request of leadership. Special projects and other duties as assigned. 5%

WORK CONTEXT

Job Reports to: Associate Director

Leadership Accountability: Implements operating plans

Supervisory Accountability: None

Organizational Accountability: None

Financial Accountability: Monitors expenditures

Customer Accountability: Interfaces with customers outside the S/C/D

Freedom to Act: Subject to general input from supervisor

Unique duties:

Qualifications:

MINIMUM QUALIFICATIONS

Education Bachelor's degree

Graduation from an accredited college or university with a degree in marketing, public relations, business administration or related field.

Reasonable knowledge and understanding of university policies and procedures.

Experience Experienced (minimum 2 years of job-related experience)

Additional experience information: Two (2) years of experience in fundraising/development, marketing, communications or related field. Nonprofit or higher education experience preferred. Experience with donor database systems preferred.

Professional understanding of, and interest in, Development and Alumni Affairs best practices and general operations. Understanding of trends and best practices within the Donor Experience and Annual Giving fields.

Positive and collaborative professional philosophy, recognizing that this position is integral to the achievement

of the goals and objectives of Development and Alumni Affairs.

Knowledge, Skills and Abilities

ANALYTICAL AND PRESENTATION SKILLS: Ability to evaluate, interpret, and present complex information effectively in professionally prepared documents or presentations. Must possess a demonstrated attention to detail in order to achieve a high degree of accuracy.

COLLABORATION:Exhibits a willingness to partner with units across the university with integrity and high character to reach unified goals. Possesses the ability to navigate difficult situations with grace and understanding.

COMMUNICATIONS SKILLS: Ability to communicate clearly, concisely and professionally both orally and in writing. Strong interpersonal skills are a must. Demonstrates the ability to plan and deliver oral and written communications that are impactful and persuasive including presentations to university management and committees.

LEARNING AGILITY: Independent and innovative self-starter who displays an ability to learn quickly and easily adapts to changing situations. Experience researching topics to gain knowledge and understanding when information gaps exist.

PLANNING AND ORGANIZATION: Ability to manage several projects simultaneously, prioritize and plan work activities while meeting respective deadlines. Strong organizational and time-management skills required. Maturity, sound judgment and ability to handle multiple tasks simultaneously in a deadline-oriented environment.

Preferred qualifications:

School/College/Division:

H86 - Development & Alumni Affairs

Primary department:

H8605-Development

Employment type:

+ Regular Employee

+ Job type: Full Time

+ Job category: Staff/Administrative

Funding/salary information:

+ Compensation type: Annual Salary

+ Hourly rate:

+ Salary minimum: $59,000

+ Salary hire maximum: $60,000

Working conditions:

normal working conditions

Job openings:

+ Number of openings: 1

+ Reposted position: No

+ Reposted reason: None (New Requisition)

+ Prior posting/requisition number:

Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.