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Overview

Mailchimp’s mission is to help small and mid-sized businesses grow through better marketing, data, and automation. Our Integrations Product team plays a critical role in making that possible by connecting customer data from the platforms our users already rely on — and turning that data into actionable signals across Mailchimp’s product surfaces.

We’re looking for a high-impact Growth Product Manager to lead one of Mailchimp’s strategic growth opportunities: driving PLG conversion and activations from our integration with Wix.

This PM owns conversion rate (CVR) performance from Wix-referred users — identifying and removing friction from the sign-up experience through to early value. While this role does not own onboarding or activation product surfaces directly, it plays a critical role in optimizing the funnel by partnering closely with other PMs on Activation & Usage and driving high-velocity experimentation, and working directly with engineers and designers in those product areas.

What you'll bring

+ **8+ years** of product management experience, including 2+ years in growth, PLG, or funnel optimization roles

+ **Proven success** running experiments that drive measurable improvements in sign-up, activation, or monetization

+ **Strong analytical skills** with a comfort in funnel analysis, and instrumentation design

+ **Exceptional collaboration and influencing** skills; you work well with cross-functional partners even without direct ownership

+ **Experience** with freemium SaaS consumer platforms, or subscription models

+ **Preferred:** Experience partnering with marketing or lifecycle teams to optimize PLG performance across acquisition channels

+ **Bonus:** Knowledge of verticalized SaaS (e.g., for bookings, CRM, restaurants)Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:Bay Area California $236,000 - $319,000New York $232,500 - $314,500This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

How you will lead

Establish a repeatable, data-informed experimentation process to optimize paid conversion and activation from Wix-referred users, acting as a strategic thought partner to Marketing, Partnerships, and Product leaders to align on goals, messaging, and funnel impact. While focused solely on Wix, this role will shape how we approach partner-led PLG more broadly across Mailchimp.

+ **Lead funnel analytics** and user research to uncover drop-off points and opportunities to improve conversion from Wix traffic

+ **Define and execute** a data-informed growth strategy tailored to Wix traffic, vertical nuances, and Mailchimp’s PLG motion

+ **Partner across teams** (Activation, Onboarding, Audience, R&A, SMS/Email) to influence roadmap priorities that accelerate key funnel improvements and own the implementation of those product activations

+ **Design, execute, and analyze** A/B experiments that improve conversion, feature exposure, and early retention

+ **Establish and track** funnel metrics and KPIs; communicate insights across the company in partnership with Product Data Science

+ **Create** scalable growth frameworks that can be replicated across other partner ecosystems

+ **Collaborate** with product marketing and partnerships to ensure value prop alignment for Wix sign-ups — this reflects the GTM collaboration that often supports PLG success

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.