"Alerted.org

Director Of Marketing - Elevate

Requisition ID: 12957

Location:

Nashville, TN, US, 37214

Pay Type: Salary

Company Overview

COMPANY OVERVIEW

Amrize is building North America. From bridges and railways to data centers, schools, offices and homes, our solutions are inside the buildings and infrastructure that connect people and advance how we live. And we invite you to come and build with us.

As the partner of choice for professional builders, we offer advanced branded solutions from foundation to rooftop. Wherever our customers are, whatever their job, we’re ready to deliver. Our 19,000 colleagues work across 1,000 sites supported by an unparalleled distribution network. Infrastructure, commercial and residential, new build, repair and refurbishment: We’re in every construction market.

Amrize listed on the New York Stock Exchange and the SIX Swiss Exchange on June 23, 2025, following our spinoff as an independent company. Join us and build _your_ ambition.

Amrize Building Envelope is a global leader in innovative building solutions—and Elevate is our flagship commercial roofing brand. As we prepare to launch our new corporate identity as Amrize, we’re seeking a results-driven and strategic Director of Marketing to lead marketing efforts across the Elevate, GenFlex, and GenTite brands. This high-impact leadership role is responsible for defining and executing marketing strategy across brand, content, product commercialization, customer engagement, and integrated campaigns. You will

lead a talented marketing team and collaborate across sales, product management, and corporate functions to drive growth and brand leadership in the commercial roofing and building materials industry.

WHAT YOU'LL BE DOING:

Marketing Strategy and Planning

• Develop and execute both short- and long-term marketing strategies aligned with business objectives, customer needs, and competitive dynamics.

• Lead annual marketing planning, including focus areas, KPIs, budget development, and integrated campaign roadmaps.

• Partner with Sales, Product, and Commercial leadership to align on growth priorities and demand generation strategies.

• Champion segmentation-based approaches to drive profitable market expansion and deliver ROI on marketing investments. Brand, Content & Product Marketing

• Oversee brand management and evolution for Elevate, GenFlex, and GenTite to grow unaided awareness and brand preference over time.

• Guide content planning, sales enablement, and thought leadership initiatives that support the customer journey and sales process.

• Partner with Product Management on commercialization planning, product messaging, and launch strategy.

• Ensure a consistent, compelling value proposition and messaging framework across all customer-facing assets. Activation and Engagement

• Lead execution across the full marketing mix—earned, owned, and paid—including campaigns, media, customer promotions, customer communications, and events/trade shows.

• Develop and oversee programs for contractors, distributors, and key influencers in collaboration with other key internal stakeholders.

• Build scalable programs in collaboration with the Director of Sales Enablement, Communications, Digital, and Events teams.

• Maintain tight alignment with public relations, digital marketing, and agency partners to drive cohesive go-to-market execution. Analytics, Budget & Performance

• Track marketing impact, provide executive reporting, and apply insights to optimize programs and investment decisions.

• Manage to a budget and ensure effective allocation across tactics, campaigns, and resources.

• Bring voice of customer into strategy through insights, VOC feedback, and partnership with sales

and industry stakeholders.

Leadership and Collaboration

• Lead, coach, and develop a high-performing team of marketers and agency partners.

• Play a key role in contributing to business strategy, culture, and cross-functional initiatives.

• Champion industry engagement and trade show strategy to support thought leadership and

visibility.

WHAT WE ARE LOOKING FOR

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.

• 10+ years of progressive marketing experience, including team leadership and budget ownership.

• Proven success in B2B marketing within the building materials or commercial construction industries is strongly preferred.

• Experience launching new products and brands with measurable business results.

• Deep understanding of brand strategy, go-to-market planning, and customer segmentation.

• Strong project management and leadership skills with the ability to influence and align cross-functional teams.

• Excellent communication and executive presentation skills.

• Financial and analytical acumen to assess performance and drive marketing ROI.

• Marketing technology experience (CRM, campaign automation, performance dashboards).

Bonus Skills

• Experience operating within a matrixed organization.

• Familiarity with commercial roofing and the contractor/distributor value chain.

• Trade show and industry partnership strategy experience.

• Spanish language skills a plus.

WHAT WE OFFER

• Competitive Compensation

• Retirement Savings

• Medical, Dental, Disability and Life Insurance Coverage

• Holistic Health & Well-Being Programs

• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for Health and Dependent Care

• Vision and other Voluntary Benefits and Discounts

• Paid Time Off and Holidays

• Paid Parental Leave (Maternity and Paternity)

• Educational Assistance Program

BUILDING INCLUSIVE WORKSPACES

At Amrize, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. We're seeking builders, creative thinkers and innovators. Come put your expertise to work while developing the knowledge and skills to drive your career forward. With us you’ll have the chance to build your ambition!

Amrize North America Inc. takes pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Amrize North America Inc, and its respective subsidiaries are Equal Opportunity Employers, deciding all employment on the basis of qualification, merit and business need. Amrize Canada Inc. is committed to the principles of employment equity and encourages the applications from women, visible minorities, and persons with disabilities.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected] . This email address should only be used for accommodations and not general inquiries or resume submittals. In Ontario, our organization/business is committed to fulfilling our requirements under the Accessibility for Ontarians with Disabilities Act. Under the Act, accommodations are available on request for candidates taking part in all aspects of the selection process.

While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.

**Nearest Major Market:** Nashville