• Media Analytics Manager

    Publicis Groupe (Plano, TX)


    Company description

    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

     

    The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

     

    Please note that this position is hybrid, 3x a week, in our Plano, TX office.

    Overview

    + Drive strategic marketing growth for clients and inspire a team of analysts and senior analysts

    + You’ll work to surpass client goals through brand campaigns, acquisition campaigns, and/or online testing strategy

    + Provide and present strategic data-driven recommendations across channels to improve client decision-making and ROI

    + Serve as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement

    + Foster creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)

    + Analyze data to tell a performance story that can be easily communicated to senior leadership

    Qualifications

    + 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

    + Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

    + Knowledge of digital data technologies (Google Analytics, digital pixel tracking, site tagging, Google Looker, Kantar, Excel etc.)

    + Passion for online advertising and emerging trends in the digital landscape

    + Experience managing a team and the ability to thrive in a fast-paced and deadline-driven environment

    + A tenacity to solve problems, find solutions and seek out the unknown

    + At ease in front of the client, as in-person presentations and meeting are vital in this role

     

    Additional information

     

    Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

     

    Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

     

    If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

     

    Compensation Range: $87,210 - $125,265. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/29/25.

     

    All your information will be kept confidential according to EEO guidelines.